Innovation Driving More Consumers to Switch Banks Now

Consumer understanding

The reasons why consumers change banking providers are changing, new data shows. Women, the segment most inclined to switch, say that better digital banking services are the biggest driver of their decision. However, branch locations and fees also remain important. One emerging trend is the impact a financial institution’s behavior can have on consumers, and whether there is alignment with their personal values.

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Categorized as: In the News

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