Navigating the Post-Haley Landscape: Trump’s Nomination, Third-Party Trends, and the Rise of Independent Voters

Nikki Haley has officially ended her presidential campaign. So how will Haley supporters respond now that Trump is guaranteed the nomination?

We looked at the 2.1 M registered voters who intended to vote for Haley in the Republican primary to find out. 

While a staggering 46% say that they will voter for Donald Trump in the General Election, 19% say they will vote for a Third Party or write in another candidate’s name. This is an opportunity for Third-party political organizations to gain traction as we head into a dreaded rematch of 2020. AI-powered data reveals where Independents, Republicans and Democrats stand on who they’ll support and show that independent-minded voters will play an outsized role in this election.  

Resonate data is updated in real-time to keep pace with the 24 hour news cycle. This audience, as well as any niche audience of your choosing, is available for immediate targeting and activation across all programmatic digital channels, including CTV. Talk to a data expert today to power your campaigns with the best AI-powered voter intelligence on the market.