As marketers we’ve fallen into a pattern—marketing to entire generations as if every person in that group is the same, when they all have different interests, motivations and values. Do you know how different the older and younger segments within a generation are from one another? Take our quiz to find out and then pass it along to your friends and colleagues. Eventually, marketing to entire generations will be a thing of the past!
To learn more about the generational nuances read our latest State of the Consumer report.