The Report Explains Changing Consumer Behavior by Researching Five Popular Domains Among Customers. Its Observations Are Meant to Educate Marketers About the Shift in Market Dynamics and the Need to Adapt to a New Genre of Consumers
Resonate, a proven leader in consumer intelligence and insights released key information through their ‘State of the Consumer’ report. It is suggestive about the need to adopt newer branding strategies to cater to a highly evolving customer. Resonate’s conclusion was based on data from five popular categories among shoppers. The brilliance of this report is that it jots down individual value-sets and motivations and puts it in tandem with consumers’ expectations from a product. Hence, Resonate’s research provides rich information on consumer psychology and how it motivates buying behavior.