Disruption-Proof Data: 4 Ways to Drive Agency Growth
In our Disruption-Proof Data: 4 Ways to Drive Agency Growth webinar (watch on-demand), Resonate SVP, Agency, Jonathan Ricard shares the four pillars of using data to ignite growth for advertising agencies: […]
Featured in AW360: How the Latest Consumer Attitudes Will Shape the Season for Retail and Travel Brands
The light at the end of the pandemic tunnel is getting brighter with each passing day, and that tunnel is lined with another type of light – holiday ones. Travel […]
Large Global Ad Agency
INDUSTRY SNAPSHOT Ad agencies facing new competition from consulting firms offering the same kind of creative services Growth of in-house shops as brands leave agencies Smaller, more agile shops successfully […]
Have a Plan for Adding New Services? We’ve Got One For You
There’s been a steady drumbeat of technology IPOs this year, with staggering valuations of software stocks. Recent IPOs are up an average of 28% in the last month alone versus […]
Is it time for an agency uprising?
The answer is yes. Advertising and media agencies have been taking a beating. Ad Age and AdWeek are filled with stories about competition from completely new players, outdated agency models, […]
Convert your ad dollars into in-store revenue
As online shopping becomes increasingly popular and convenient with the growth of mobile retail apps, retailers are struggling to maintain foot traffic in their brick and mortar stores and drive […]
Why Digital Ad Spends Are Being Wasted and Why That Will Have to Change
When running a digital advertising campaign, you assume that the reported results by vendors are accurate and that you’re going to get a desirable outcome for your investment. Why would […]
YouTube Changes: The Details and What It Means to Agencies and Advertisers
In a significant, but quiet announcement published on Google’s Inside AdWords blog, Google released plans to limit the use of cookies and pixels on YouTube and remove the option for […]
Brand Safe Environments: Why That Matters and How to Find Them
It’s Monday on the Internet. Do you know where your ads are? Imagine this scenario. You are running a paid digital advertising campaign that promotes your content, which outlines critical […]
Resonate Releases Consumer Life Stage Data for Real-Time, Precision Targeting
Marketers can now engage consumers with the most relevant messaging during critical life transition periods RESTON, VA January 10, 2016 – Resonate, a leading provider of consumer intelligence-to-activation software, today announced […]