• Tag: consumer motivations

2017 Holiday Shopper Header

Unwrapping the 2017 Holiday Shopper

Black Friday weekend is upon us, and with it, hordes of holiday shoppers. But who are they and what motivates their purchases? We decided to dig into our US consumer survey data and take a look. With Thanksgiving just days away, the hustle to fulfill that gift list is officially on! This year those holiday […]

Financial Stability, Health & Fitness, and Affluence are Top Motivations for 22.3M Business Travelers

Ritz-Carlton, Four Seasons, and W Hotels lead in preferred business travel accommodations October 01, 2014 08:00 AM Eastern Daylight Time NEW YORK — (BUSINESS WIRE) — Resonate, the only company that empowers brand marketers to act on why people make decisions, today revealed key motivations and values of business travelers. The hospitality industry must speak […]

[Infographic] 3 Things the Travel Industry Needs to Know about Their Business Clientele

Traveling for work is a large part of many people’s jobs. And the experience alone can range from completely enjoyable to downright frustrating. It’s up to travel companies to set the tone of the business travel experience. By anticipating the needs and motivations of working professionals, they can impact the overall business travel practice. Business […]

[INFOGRAPHIC] Family vs. Friends: The Battle for Summer Travel

Whether you’re a parent looking to fill your kid’s summer break or a young professional entering the calmer summer work season, vacation is on the brain. In the past year, 72% of the online adult population reported some sort of leisurely travel, whether a stay in a hotel or a flight. Of that, 70% traveled […]

Resonate Named “Cool Vendor” in Data-Driven Marketing by Gartner

Recognized for being innovative, intriguing and impactful Reston, VA, May 22, 2014 – Resonate, the only company that empowers marketers to act on why people make decisions, has been named a “Cool Vendor” in the April, 22, 2014 Cool Vendors in Data-Driven Marketing report by Gartner, Inc. The report, written by Gartner VP & Distinguished […]

Resonate Offers New Marketer Software Package

By Steve McClellan, Mediapost Analytics and media company Resonate has upgraded its software package for marketers with a suite of enhanced market-positioning tools that tap into the company’s massive consumer behavior database. That database is designed to help clients understand what motivates customers (or competitors’ customers) to buy. The company, which offers both analytics and […]

Breakfast Made Me Do It

They say not to sweat the small stuff. Yet, it’s in how we deal with the small stuff that speaks volumes to our character and values. Take something simple like breakfast, for example, a meal that is said to dictates one’s entire day. Some people forget to eat it, others consider a cup of Joe […]

Survey Says: The Value of Data Clean-Up

By Lauren Kreisberg, Research Director Ah, spring cleaning! Every once in a while it’s nice to conduct a grand cleanout – whether it’s at home, at work, or in a survey. With the release of Resonate’s newest wave of data, we’ve done just that! As we look towards making our data more transparent and more […]

Behind the Scenes on Beauty Brands

“Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.” – Coco Chanel The beauty of today’s women may not start wars a la Helen of Troy, but a battle does exist among the beauty brands looking to win over female consumers. Women […]

Direct Match from Resonate Allows Brands to Understand and Act on the Motivations of Offline Customers in the Online World

Brands can now improve customer retention by using CRM data to understand what makes those customers take action and target them through online advertising campaigns RESTON, Va.— (BUSINESS WIRE) — Resonate, the only company that empowers marketers to act on why people make decisions, today launched Direct Match, giving brands insight into the values, attitudes […]