• Tag: Digital Marketing

Beyond Cardboard Personas

The 3 Keys to Moving Beyond ‘Cardboard’ Personas

Many of the targeting strategies used by today’s marketers fall into “the uncanny valley,” a phrase coined by Masahiro Mori over 40 years ago to describe the strong aversion people feel when observing a robot or computer-generated image. Marketers aim to deepen the emotional appeal of their communications, but these attempts have used proxies of […]

Advertising Subscription Image

How Advertising and Subscriptions Win Together

As subscription revenue growth across print and digital audiences has become the new norm in the media industry, publishers can no longer rely solely on advertising revenue while charting a path to profitability. But how can publishers win by identifying audiences most likely to buy as digital subscriptions are in the spotlight? There is a […]

Resonate Cited in Forrester Report on Real-Time Interaction Management

A recent Forrester Research report1 highlights the dizzying array of technology choices available to Customer Insights (CI) professionals who seek to develop deeper understanding of their customers and to deliver personalized, relevant messages. The report presents “a complex vendor landscape of overlapping enterprise marketing technologies, advanced analytics, online personalization, and recommendation engines.” It helps CI pros narrow […]

Resonate Introduces New Cross-Screen Relevancy Solutions

New Ways to Use Consumer Motivations Insights to Enhance Message Relevance Across PC, Tablet, and Mobile Devices Reston, VA (Marketwired – April 21, 2015) Resonate — the data & technology company — today announced that it has integrated cross-device targeting technology into its digital media targeting solutions, helping advertisers deliver more relevant messages to consumers […]

Resonate Named “Cool Vendor” in Data-Driven Marketing by Gartner

Recognized for being innovative, intriguing and impactful Reston, VA, May 22, 2014 – Resonate, the only company that empowers marketers to act on why people make decisions, has been named a “Cool Vendor” in the April, 22, 2014 Cool Vendors in Data-Driven Marketing report by Gartner, Inc. The report, written by Gartner VP & Distinguished […]