The 3 Keys to Moving Beyond ‘Cardboard’ Personas
Many of the targeting strategies used by today’s marketers fall into “the uncanny valley,” a phrase coined by Masahiro Mori over 40 years ago to describe the strong aversion people […]
How Advertising and Subscriptions Win Together
As subscription revenue growth across print and digital audiences has become the new norm in the media industry, publishers can no longer rely solely on advertising revenue while charting a […]
Resonate Cited in Forrester Report on Real-Time Interaction Management
A recent Forrester Research report1 highlights the dizzying array of technology choices available to Customer Insights (CI) professionals who seek to develop deeper understanding of their customers and to deliver personalized, relevant […]
Resonate Introduces New Cross-Screen Relevancy Solutions
New Ways to Use Consumer Motivations Insights to Enhance Message Relevance Across PC, Tablet, and Mobile Devices Reston, VA (Marketwired – April 21, 2015) Resonate — the data & technology […]
Resonate Named “Cool Vendor” in Data-Driven Marketing by Gartner
Recognized for being innovative, intriguing and impactful Reston, VA, May 22, 2014 – Resonate, the only company that empowers marketers to act on why people make decisions, has been named […]