CDPs: Yet Another Acronym That Lets Marketers Down
CDPs, or customer data platforms, are the latest venture capital darling. Unfortunately, they’re not going to help marketers connect more meaningfully with consumers. Andy Hunn, Chief Operating Officer, Resonate tell us […]
Data Provider Carnival Games
Episode 1: Step Right Up “Step right up and try your luck,” is a phrase employed by carnival barkers everywhere. It’s the ultimate call to action, suggesting your skill and […]
The Data Food Court Experience
Last time I talked about the recent trends of Farm to Table dining as it relates to data selection for marketers to create yummy marketing. Today, I’m going to focus […]
Got Scale?
DSPs. DMPs. SSPs. RTB. Somewhere in this alphabet soup there is supposed to be an easier way for advertisers to buy the online media they want, targeted to the online […]