• Tag: DMP

CDP-Article-MARTECH-ADVISOR

CDPs: Yet Another Acronym That Lets Marketers Down

CDPs, or customer data platforms, are the latest venture capital darling. Unfortunately, they’re not going to help marketers connect more meaningfully with consumers. Andy Hunn, Chief Operating Officer, Resonate tell us why  The newest acronym taking our industry by storm is CDP. And unfortunately, this one isn’t going to help marketers connect more meaningfully with consumers either. […]

MarketingCarnival

Data Provider Carnival Games

Episode 1:  Step Right Up “Step right up and try your luck,” is a phrase employed by carnival barkers everywhere. It’s the ultimate call to action, suggesting your skill and luck can bring you stuffed animal victory. These games of “chance and skill” remind me of the data providers in our digital industry, in a […]

The Data Food Court Experience

Last time I talked about the recent trends of Farm to Table dining as it relates to data selection for marketers to create yummy marketing. Today, I’m going to focus on the food court model, and by extension, DMPs. Food Courts provide diner choice options that appeal to everyone and are centrally located to maximize […]

Got Scale?

DSPs. DMPs. SSPs. RTB. Somewhere in this alphabet soup there is supposed to be an easier way for advertisers to buy the online media they want, targeted to the online audience they want. With all the players in the market, there must be something that really works, right? Resonate Networks typically acquires inventory through direct […]