Bad to the Bone – How Good Surveys Produce Bad Data
Imagine doing an online survey to get a better handle of your target audience and throwing out 20% of the responses. Crazy? Well actually if you’re not throwing out about […]
Coffee Competition: The real difference between Seahawks and Patriots Fans
As America gears up for Super Bowl Sunday, team banter has flooded our newsfeeds, airwaves, and living rooms. From “Deflategate” to Seattle’s winning streak, there is no shortage of speculation […]
A Marketer…Who Is a Mom
By Kellye Wishard, Marketing Director As a marketer, working for Resonate is something of a dream come true. I have access to incredible insights about people that takes personalized experiences […]
Survey Says: The Value of Data Clean-Up
By Lauren Kreisberg, Research Director Ah, spring cleaning! Every once in a while it’s nice to conduct a grand cleanout – whether it’s at home, at work, or in a […]