• Tag: values

Behind the success of the winning 2015 Super Bowl Ads

The Super Bowl is well established as the most anticipated event of the year, but 2015 took its popularity to a new level – with over 114 million people tuning in, Super Bowl XLIX was the most watched TV program in history. Clearly the stakes are high for brands featured in highly anticipated and very […]

Survey Says: The Gut Dictates the Vote

By Lauren Kreisberg, Research Director We here at Resonate use our research data to understand the many roles people play in life – the voter, the consumer, the citizen, and the family member, among several others. But one of the main difficulties with conducting this research is evaluating a person in his or her entirety. […]

Behind the Scenes on Beauty Brands

“Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.” – Coco Chanel The beauty of today’s women may not start wars a la Helen of Troy, but a battle does exist among the beauty brands looking to win over female consumers. Women […]

Valentine’s Value

Valentine’s Day isn’t just about hearts and candy. It’s a day to reflect on the loved ones in our lives and on the value they bring to our day-to-day. Happy Valentine’s Day! Love, The Resonate Family

The Battle for the Digital Dieter Heats Up as Weight Loss Tech Goes Mainstream in 2014

With the holiday season and its accompanying gluttony officially over, the pursuit of that all too familiar New Year’s resolution diet has found a fresh audience among digital dieters – people who rely on apps and tech products to help them lose weight. One in five New Year’s dieters will use technology to facilitate their weight […]

The Launch of Resonate Analytics

By Andy Hunn, COO When we began our journey building Resonate in 2008, we were trying to answer one simple question: how can you understand people online based on their values and beliefs rather than simple demographics? We knew from politics the power of this richer understanding of people that had been used to great […]

Who Says Pirates Don’t Have Values?

In anticipation of International Talk Like a Pirate Day, Resonate conducted a special wave of research (“13rrrrr”) to identify the values of these kings of the sea, to make our impressions (of them) even more impactful… Our insights: 324% more likely to value Self Preservation, obviously 266% more likely to value Personal Freedom 78% more focused on Goal Accomplishment. Who knew? […]

Holiday Gift Values — No, Not That Kind of Value!

You just opened the most beautifully wrapped box in the room. Everyone stares and you gasp. It’s the ski sweater you gave your cousin two years ago; Love Dad! At that moment you vow re-gifting must stop, or at least re-gifting your gifts ends today. Now it’s the holidays again, and you have no time but one […]

Confessions of an Online Media Seller (and Former Brand Guy)

I used to be a brand builder and I loved it.  I spent almost 10 years building brands, defining brand personalities, and creating “brands as people” with values, attitudes and beliefs. I thought a lot about how to reach consumers who would relate to my brand.  In the late 90’s, as consumers began to spend […]