Reveal the Human Element of Consumers to Accelerate Growth in 2023
Going beyond demographics to get to the core of US consumer sentiment is the key to success in 2023. If your marketing team collects only surface-level data – gender, HHI, […]
Commemorating MLK Day: Equality and Tolerance Among U.S. Adults
In honor of Martin Luther King, Jr. Day, we’re looking at the values that embodied King’s life and mission to fight for civil rights nationwide. How far as a country […]
Behind the success of the winning 2015 Super Bowl Ads
The Super Bowl is well established as the most anticipated event of the year, but 2015 took its popularity to a new level – with over 114 million people tuning […]
Survey Says: The Gut Dictates the Vote
By Lauren Kreisberg, Research Director We here at Resonate use our research data to understand the many roles people play in life – the voter, the consumer, the citizen, and […]
Behind the Scenes on Beauty Brands
“Nature gives you the face you have at twenty; it is up to you to merit the face you have at fifty.” – Coco Chanel The beauty of today’s women […]
Valentine’s Value
Valentine’s Day isn’t just about hearts and candy. It’s a day to reflect on the loved ones in our lives and on the value they bring to our day-to-day. Happy […]
The Battle for the Digital Dieter Heats Up as Weight Loss Tech Goes Mainstream in 2014
With the holiday season and its accompanying gluttony officially over, the pursuit of that all too familiar New Year’s resolution diet has found a fresh audience among digital dieters – […]
The Launch of Resonate Analytics
By Andy Hunn, COO When we began our journey building Resonate in 2008, we were trying to answer one simple question: how can you understand people online based on their […]
Who Says Pirates Don’t Have Values?
In anticipation of International Talk Like a Pirate Day, Resonate conducted a special wave of research (“13rrrrr”) to identify the values of these kings of the sea, to make our impressions (of them) […]
Holiday Gift Values — No, Not That Kind of Value!
You just opened the most beautifully wrapped box in the room. Everyone stares and you gasp. It’s the ski sweater you gave your cousin two years ago; Love Dad! At that moment […]