In: Digital Advertising

How Advertising and Subscriptions Win Together
May 9, 2018

As subscription revenue growth across print and digital audiences has become the new norm in the media industry, publishers can no…

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Clicks, Unicorns, and Magic Fairy Dust Part 1
April 28, 2011

Collective put out an interesting study on the profile of clickers. To quote a colleague, this horse can’t possibly stand another…

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