In: Consumer Insights

Values Targeting is the New Right Swipe
February 14, 2018

If you wouldn’t go on a date with every male or female in the world, why would you target your marketing…

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PatriotsVsEaglesFans
Patriots vs. Eagles: A Tale of Two Fan Bases
February 1, 2018

Ahead of Sunday’s big game, we wanted to take a look at the real driving forces behind this years AFC and…

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Hiker
Unlocking the Elusive Consumer WHY
January 10, 2018

DatA look at how marketers’ can move beyond basic demographics and behavioral data to explore the human elements of their customers…

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