Data for insights
Gain dynamic insights into customers and prospects at every stage of the lifecycle.
Consumer data that tells you who they are, why they act, and what they'll do next.
Most data tells you what someone did. Resonate tells you what they’re going to do. Built from the largest ongoing study of US consumers and continuously updated from 30B+ daily behavioral signals, our predictive consumer intelligence gives you the individual-level understanding you need to make every strategy sharper, every campaign more precise, and every dollar work harder.
15,000+ attributes. 250M individual profiles. Updated as the market moves.
Resonate goes deeper than demographics and further than past behavior. Every profile spans psychographics, motivations, intent, preferences, media habits, and future-focused signals, continuously refreshed so your decisions are always grounded in what consumers are doing right now, not what they were doing last quarter.
Meet rAI — the heart of Resonate’s consumer data
Our advanced AI, rAI, predicts consumer behavior with unprecedented precision, speed, and scale, enabling effective audience identification for any marketing action—acquisition, upsell, or churn prevention.
0.0
K
Psychographics
The values, motivations, and beliefs that drive consumer decisions. Know not just what people do, but why.
0.0
K
Behaviors
What consumers buy, how often, across which categories, and how those patterns are shifting. The clearest signal of where they're headed next.
0.0
K
Intent
Early signals that consumers are moving toward a decision, before they tell you, so you reach them while you can still influence the outcome.
0
K
Preferences
What consumers want right now, across products, brands, and experiences, updated continuously as priorities shift.
0
K
Media consumption
Where your consumers spend their time and attention, so your media spend goes where it actually performs.
0
K
Demographics
Individual-level, not household-level. Current, not static. The foundation every strategy needs to be built on.
rAI makes any data — at any scale — possible
rAI powers a whole-human understanding with speed, precision, and scale based on four sources of data.
-
30B daily consumer observationsOnline observations that understand consumers today to predict actions they will take tomorrow. -
Resonate identity graphA multi-ID graph containing over 1 billion IDs linked to 250 million consumer profiles.
-
Offline consumer dataOffline consumer and household demographics and behavioral data.
-
Proprietary consumer ground truth dataData from our US Consumer Study provides deep, industry-specific intelligence on evolving consumer behavior and sentiment - aka the Human Element.
One dataset. Every use case.
Whether you need to understand your market, reach the right audiences, enrich your existing data, or build more predictive models, Resonate consumer intelligence is built to power every strategy and every team that depends on knowing what consumers will do next.
Explore data by industry
Explore data by category
When the data you need doesn't exist yet, we'll build it
Not every business question can be answered with off-the-shelf attributes. Resonate creates proprietary consumer attributes built around your specific strategy, modeled from direct consumer research and scaled to the US population in weeks, not months.
Answer any question, fill any gap
rAI is a gateway to unmatched whole human understanding, blending proprietary, observed and offline data to craft dynamic, in-depth consumer profiles. Resonate data optimizes your marketing activities from strategy to execution, deepening your understanding of customers and prospects.
Unmatched data — wherever you need it
Resonate delivers high-performance data that is ready to use or tailored to marketers’ needs.
Data for enrichment
Enhance your ecosystem with our data for deeper insights and optimized models.
Data for targeting
Power your digital ecosystem with our data for precise targeting and unmatched media performance.
Transformative insights with privacy at the core
Predictive consumer intelligence uncovers incredible opportunities to target and optimize efforts and resources with the highest quality, privacy-safe data. Resonate strikes an effective, compliant balance between AI’s transformative capabilities and protecting the privacy rights of our clients and consumers. By doing so, we ensure a technologically advanced future that respects individual autonomy and concerns.
Clients are often surprised by where their audience spends time online until they see the data. This helps us tailor recommendations with laser focus.
What we share from Resonate either validates what advertisers know about their audiences or opens their eyes to things they didn’t know. The kind of information we share is strengthening relationships and leading to renewals.
Once we combined our custom engaged audience with rAI, we improved our media plans.
Resonate is the best tool we use. It has replaced three other tools.
Now THIS is the future of marketing
Real feedback from real clients
Our AI-powered consumer data empowers clients to truly connect with their audience and drive measurable outcomes.
