Consumer sentiment is on a perpetual roller coaster in this new normal. We’re following the progression month over month.
40.3% of consumers believe it could be more than a year before life returns to normal.
That number may be shocking, but it’s even more so given that only 10.8% would have said the same back in March. And, even in June, 23% still believed we could be back to normal in two to three months.
Real-time consumer insights are essential for your brand or agency to stay engaged and relevant now. But, having the context of the psychological journey consumers have been on since the pandemic started is essential for your customer understanding.
That’s why we’ve now made all reports since Wave 1, released in early April 2020, available for your use today.