Resonate delivers results for agencies
32%
increase in ROAS compared to alternative data sources
59%
decrease in CPA for one of the largest business financial services solutions providers
20 to 1
time savings on pre and post campaign insights
The advertising and marketing world is in the midst of ongoing and disruptive change…
Advertising and marketing are going through significant changes and face a growing list of challenges. There’s rising competition from consulting firms, in-house agencies and smaller, more agile shops, as well as trust and transparency issues and an urgency to build data-driven solutions. Resonate’s easy-to-use consumer insights platform helps advertising agencies lead the disruption with a deeper understanding of consumers and an actionable strategy for acquiring and retaining clients. From strategy to creative development, client management to media planning, the Resonate Platform helps agencies grow.
Challenges for Agencies
Loss of trust from clients and calls for more transparency
Increased competition from small independent shops and large consulting firms
Growth of in-house agencies
Urgency within agencies to adopt insights-driven culture
Simplify with a Single Source Solution
1
2
3
1
- Always on Human Element/Why
- Deepest Understanding of Persona & Segments
- Market & Audience Sizing & Reach Sizing
- Competitive Analysis
- Persona Development/Segmentation as a Service
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- Right Product, Solution, Offering
- Right Creative, Content, Messaging
- Marketing Mix
- Advertising (Programmatic, DMP, DSP)
- Paid Social
- Connected TV
3
- Campaign Performance
- Channel Measurement
- Customer Journey Mapping
- Unknown Audience Discovery
SOLUTIONS FOR AGENCIES
Intelligence: Holistic understanding of your client’s customers and prospects beyond demographics, psychographics and behavioral data READ MORE>>>
Acquisition: Insights on your clients’ best customers and their competitors’ customers to connect and acquire prospects with similar attributes READ MORE>>>
Loyalty: Most up-to-date intelligence on consumer preferences so agencies can advise clients on what makes consumers loyal to a particular brand READ MORE>>>
Retention: Up-to-date insights of your clients’ customers so you can continue to deliver relevant content, engaging messaging and creative and products and offers they can’t resist READ MORE>>>
Engagement: Easily activate your clients’ audiences across desktop and mobile, as well as paid social, connected TV and email READ MORE>>>
“Resonate is the best #$# tool we use. It has replaced 3 other tools.”
—Jonathan Lee, Chief Strategy Officer, Grey New York
The World’s Leading Agencies Work with Resonate
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