High prices and economic uncertainty are forcing a frugal holiday season, according to Resonate’s Fall 2025 Consumer Trends Report. With nearly 40% of Americans cutting gift budgets and over half (54.5%) skipping holiday travel. The data reveals that a quarter of Americans remain highly concerned about the economy, leading 32% of shoppers to rely more heavily on coupons and discounts this year. Read the full article here.
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Fall 2025 Consumer Trends Report Points to Holiday Spending Crunch
October 17, 2025
