RESTON, Va., June 13, 2025 – Resonate, the leader in predictive consumer intelligence, today announced GALLO (E. & J. Gallo Winery) as its 2025 Customer of the Year. The award celebrates the innovative adoption and expansive leverage of Resonate’s consumer intelligence and data to drive unprecedented growth, engagement, and strategic insights across its diverse portfolio of wine, spirits, malt beverages, and RTD brands.
GALLO initially partnered with Resonate to enhance its first-party data and scale audience activation beyond the limitations of traditional consumer research solutions to gain a deeper understanding of its consumers’ psychographic and behavioral drivers.
Due to the initial success of its partnership with Resonate, GALLO expanded its use of Resonate data to inform critical aspects of their business, including:
- Optimizing media strategies for more effective targeting.
- Identifying consumer desires and potential partners to expand their portfolio.
- Informing sponsorship strategies and analyzing their portfolio at a category level.
- Supplementing proprietary Voice of Customer (VoC) surveys with psychographic data for a holistic view.
“Resonate has been an innovative collaborator in working with us to achieve our business objectives,” said Stephanie Gallo, GALLO Chief Marketing Officer. “We view our partners at Resonate as a valuable extension to our internal team.”
“Gallo truly embodies the spirit of innovation and partnership that we champion at Resonate,” said Bryan Gernert, CEO of Resonate. “They recognize that in today’s dynamic market, relying solely on historical or demographic data creates blind spots. By proactively embracing AI-powered consumer intelligence, Gallo has not only achieved remarkable lifts in campaign performance, but has also applied smart insights across their organization, from e-commerce to product innovation and sponsorship strategy. Their commitment to understanding consumers holistically, seeing beyond just demographics to psychographics and intent, underscores its commitment to leveraging advanced data solutions for sustainable growth and forging a deeper connection with their customers.”