Award Recognizes Exceptional Data-Driven Growth and Innovation in Educational Toy Market
Reston, VA – August 22, 2025 – Resonate, the leading provider of AI-powered consumer intelligence, today announced Learning Resources, a pioneer in learning toys and educational tools, as its 2025 Brand Customer of the Year. This recognition celebrates Learning Resources’ outstanding and strategic use of Resonate’s AI-powered data and insights to drive meaningful business outcomes and maintain a competitive edge in the dynamic educational toy market.
By strategically leveraging Resonate’s capabilities, Learning Resources has set a benchmark for what it means to be a modern, data-driven brand. Their strategic approach includes continuously monitoring macro trends and toy category dynamics, utilizing retail and panel data to understand purchase drivers, running category-specific surveys to detect early shifts, and staying deeply immersed in the evolving consumer landscape.
The company consistently utilizes Resonate to gain a deeper understanding of its audience and enhance engagement, integrating these valuable learnings into both their direct-to-consumer campaigns and key retail partnerships.
“Resonate has served as a growth partner for Learning Resources,” said Sari Winick, Chief Marketing Officer for Learning Resources. “Their AI-powered insights have been instrumental in helping us truly understand our audience and connect with them in meaningful ways. The ability to gain such deep understanding allows us to more effectively fulfill our mission of helping kids learn through play.”
“The Learning Resources team exemplifies a spirit of inquiry and collaboration that consistently drives innovation,” said Bryan Gernert, Resonate CEO. “This recognition celebrates Learning Resources’ unwavering commitment to consumer-centric strategy and smart marketing execution. Resonate is proud to partner with them in their mission to inspire a love of learning through play.”
About Learning Resources
Trusted by parents and teachers since 1984, Learning Resources award-winning educational toys help kids develop a lifelong love of learning while building essential school-ready skills—from ABCs and 123s to screen-free coding and STEM. Learning Resources toys make learning fun at every age, stage, and skill level. Discover countless ways to learn through play with top-selling products including Pretend & Play® Calculator Cash Register, Farmer’s Market Color Sorting Set and Toy of the Year winner Botley® the Coding Robot.
