RESTON, Va., July 24, 2025 — Resonate, the leader in predictive consumer intelligence, is excited to announce LS Direct, a prominent direct-mail marketing agency, as its 2025 Agency Customer of the Year. This prestigious award celebrates LS Direct’s innovative collaboration with Resonate to achieve extraordinary marketing results through the use of AI-powered data and intelligence.
LS Direct, known for its expertise in direct-mail marketing and its commitment to proving omnichannel campaign effectiveness, partnered with Resonate to solve a critical challenge: showing incrementality of the combined impact of direct mail exposure, programmatic direct mail retargeting, and email engagement on conversions. Through the use of Resonate AI powered high-intent audiences, Resonate & LS Direct developed a solution that precisely aligns direct mail exposure and conversion data with online media engagement, providing an unprecedented ability to calculate the true lift in conversions for omnichannel campaign strategies.
What began as a focused effort with a single brand client has proven exceptionally fruitful, with LS Direct now planning to expand this sophisticated attribution model across a significant portion of its portfolio. This commitment includes investing in an efficient and scalable data pipeline to support the growing service, further solidifying LS Direct’s position at the forefront of data-driven direct marketing.
“Working with Resonate has helped LS Direct truly set a new standard for proving incrementality in the direct marketing space,” said Gary Rizzo, VP of Product and Marketing. “Their ability to connect direct mail with digital engagement, fueled by their Resonate AI-powered data, has yielded results beyond our expectations.”
“The success of the work being accomplished by LS Direct is a reflection of their innovative spirit and the power of truly integrated data,” said Bryan Gernert, CEO of Resonate. “Their embrace of new technology not only showcases industry leadership, but also paves the way for a new, scalable data service that can transform attribution advances across the industry.”
