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Consumer research to understand the whole human

Don’t rely on antiquated surveys to power your research strategy. Resonate custom models are automatically connected to our deep consumer data set and instantly scale to the US consumer base. Your newly connected insights continuously update in the Resonate Ignite Platform for your own personalized view of the American consumer.

Learn more about our research capabilities

Consumer research to
drive customer lifetime value

Transform the future of your business with unmatched insights to better connect with consumer wants and needs. Complement your in-place, 1st-party data to understand the whole person behind demographics.

  • Leverage connected typing tools
    Segment consumers and create expansive personas, enriched against 15K+ attributes and scaled to 250M consumer profiles.
  • Enact insights-led segmentation
    Build segments of your ideal personas and drive dynamic strategies through in-depth analysis.
  • Craft micro-segmentations
    Create additional micro-segments to integrate into your in-place strategy and activation plans.
  • Measure your effectiveness
    Identify striking areas of growth by determining which tactics are working, all in real time.
  • Take a holistic approach
    Get a 360-degree view of your current and prospective customers by using data that’s continuously updated.
  • View the largest US consumer study
    Dive into the largest consumer study on US consumers — proudly conducted by Resonate.

Uncover the human behind consumer research

Dive beyond the surface with Resonate's 15K+ attributes, crafting a vivid narrative of consumer desires, hurdles, and drivers. Enrich your data with insights that complement and revolutionize your data and approach.

Connect your research

Elevate your strategy by blending AI-powered data with your existing insights. Target new audiences and conquer all channels with unmatched precision, transforming your research into actionable, winning strategies.

Inform marketing strategy

Gain a clear picture of the human behind traditional demographics with insights that dig deeper. Apply learnings across strategy, execution, and implementation to create efficient and targeted messaging that engages consumers throughout the entire lifecycle.

Understand the whole human with AI-powered data

  • 15K+
    Attributes giving you the most comprehensive, continuously updated profile of a consumer
  • 250M
    Continuously updated profiles keep pace with the US consumer
  • 1B
    IDs to understand where and how consumers engage

Ready to learn more about Resonate's research and insights solutions?

Stop relying on antiquated surveys to power your research strategy. Discover a dynamic, connected approach to custom research.