The Problem with Intent Data

By the time most intent signals fire, your competitor already reached them.

Most intent data captures signals after a consumer has already started searching, comparing, or visiting competitor sites — when the window to influence has already narrowed. Resonate captures the earliest forward-looking signals of consumer consideration before active search begins, so your campaigns reach in-market audiences at the moment intent is forming, not after the fact.

15K+
Attitudinal, psychographic, and lifestyle attributes
250M
Individual US consumer profiles
30B+
Daily behavioral signals

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Intent data that tells you who's ready to act — right now

Intent data only has value if it's truly forward-looking. The challenge with most intent signals is that they're derived from observed behavior after the fact — page visits, search queries, comparison activity — which means by the time the signal fires, your audience is already deep into their consideration journey and highly competitive to reach.

Resonate's intent data is built differently. Our forward-looking, self-reported intent signals are captured directly from consumers and continuously refreshed — spanning who is in-market for what, and when. These aren't modeled from third-party cookies or inferred from lookalike patterns. They're direct signals of purchase consideration across hundreds of categories, giving your campaigns the earliest possible read on who's about to buy and what they're most likely to respond to.

Marco, the Produce Puzzler

Self-reported, forward-looking signals

Resonate intent data is captured directly from consumers — not inferred from behavioral proxies — spanning who’s in-market for what and when across hundreds of product and service categories.

Earlier in the consideration journey

Earlier in the consideration journey

Reach consumers before they’ve started actively searching, while your message still has room to influence the decision, rather than fighting for attention in a crowded, high-cost consideration window.

Updated continuously, not quarterly

Updated continuously, not quarterly

Consumer purchase consideration shifts constantly. Resonate’s intent signals refresh continuously from 30B+ daily observations so you’re always acting on today’s demand, not last quarter’s.

Activate across any channel

Activate across any channel

Use intent signals to build audiences in the Resonate Ignite Platform and push them directly to any DSP, CTV, social, or programmatic platform — or append them to your first-party records via Resonate Append.

Results with Resonate data

15 %
Higher conversions after using Resonate psychographic, intent, and lifestyle preference data to identify post-pandemic audiences willing to travel with their children — reaching the right people with the right message at the right moment.

Entertainment Brand & Family Destination
$ 600 K
Saved in research costs after making custom attitudinal and lifestyle research actionable and scalable across 30+ brands using Resonate's psychographic and behavioral data taxonomy.

Top 5 Spirits Company
43 %
Increase in engagement after enriching CRM data with Resonate's attitudinal and intent signals — surfacing previously hidden segments defined by life stage motivations like retirement planning and college savings.

Leading Financial Services Provider

What makes Resonate unique is that it is consumer intent data with insights into the consumers' motivations.

VP of Marketing - AAA

Understand what your consumers actually feel and how they live

Talk to a consumer intelligence expert about the attitudinal, psychographic, and lifestyle signals available for your specific audience. No commitment required.

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