Voter targeting led by AI-powered data & intelligence

Expand margins and win elections

Resonate’s unique, AI-powered intelligence transforms how political campaigns identify, analyze, target and communicate with voters individually & at scale. Quality, recency of data, insights and speed are today’s essential campaign currencies. Here’s how it works:

  1. Provide Resonate with your campaign details: audience description or brand brief, budget, flight dates, targeting parameters, and inventory type.
  2. Resonate’s team of media experts will put together a detailed media plan that will deliver the best performance for your campaign and KPI.
  3. After campaign launch, your Client Partner will provide you with regular updates on optimizations, performance, and audience insights. They will also give you access to an on-demand reporting dashboard to monitor your campaign metrics and insights on the fly.

Talk to us about your next campaign

Book time with our experts to get started!

Why run your media through Resonate?

Fast answers, deep understanding of any voting audience down to the CD level

Fast answers

Better segmentation for more impactful, personalized messaging

Better segmentation

More precise voter targeting at scale across CTV, OTT, pre-roll, display, social

precise voter targeting

Hyper-relevant voter data points specific to your cause

Intent & Prior Behavior

Political organizations

Resonate's unique survey-based, AI-powered data points transform how political campaigns identify, analyze, target, and communicate with voters individually at scale.

Advocacy groups

Predictive, real-time analytics immediately identify and target people who care about your issue beyond your traditional list of supporters.
360-Degree View


Resonate's deep and actionable voter data helps you identify, target and sway key influencers who are engaged with a specific cause or issue.

The best voter targeting requires the best voter intelligence. The best campaigns are backed by best-in-class client support.

Adapt to real-time forces to reach the voters you need – regardless of party affiliation – with messages that will get them to the ballot box. Resonate has the freshest, most predictive data available and years of programmatic media-buying expertise to execute at the speed necessary to win in the current political climate.

Customer Success Team

A collaborative team of Customer Success Managers and Customer Success Analysts ensuring your desired business outcomes are achieved. ​

Your trusted advisors will employ Resonate insights, best practices, and capabilities to deliver maximum value through effective onboarding, adoption activities, and an ongoing strategic relationship.​

Client Strategy Team

An expert team of analysts providing consultative and strategic recommendations blending Resonate’s first party data and technology with your campaign targets and KPIs.​

With years of experience in Resonate’s analytics tools and activation solutions, you can be assured your campaign is set up for success from day one.​

Client Partnership Team

Your main point of contact throughout the lifecycle of your campaign, guiding you every step of the way and providing the most cost-effective and successful media plan for your campaign KPIs. ​

Their specialty lies in their ability to dig deep into our data and insights to offer proactive recommendations on new creative messaging and optimizations based on not just the “who” but also the “why”. ​

Campaign Management Team

Our Ad Operations gurus work to employ state-of-the-art technology to deliver your campaign. They are experts in our first party data, tools, and in-house machine learning to optimize your campaign performance and provide technical expertise to your teams as needed. The team constantly undergoes training to stay up-to-date on the tools DSPs offer as well as changes in the programmatic ad buying industry.

Individual voter-level Resonate attributes

Hot Topics & Issues

Voter positions on hot topics & issues

• Public health, insurance
• Abortion & access to Plan B
• Healthcare & drug costs
• 2nd amendment & gun control
• Voting rights & election fraud
• Climate change & energy
• LGBTQ+ rights & traditional marriage
• Disinformation & the mainstream media
Values & Motivations

Voter values & motivations

• Security in nation and sense of community
• Acceptance of those who are different
• Maintain traditions
• Obey law and obligations
• Trust from others
• God/faith
• Environmental conservation

Voter intent & prior behavior

• Trump supporters
• Centrist vs extreme voters
• Single issue voters
• Disengaged Americans