Explore our values, motivations & psychographics data
Leverage AI-powered psychographic data and deep consumer insights to uncover consumer values and lifestyle preferences, enabling you to craft compelling campaigns.
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Explore sample psychographic attributes
From daily choices to major decisions, uncover why consumers make choices. Go beyond typical demographic data to drive real results.
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Personal values and motivations
Explore the why behind consumer decisions.
- Conformity - avoiding upsetting or harming people
- Achievement - show abilities and be admired
- Security - safety in community and nation
- Duty - obeying laws and fulfilling obligation
- Safety - safety in oneself and family
- Pleasure - enjoying life’s pleasures
- Creativity - freedom to be creative
- Equality - Everyone treated equally
- Nature - caring for nature
- Tolerance - acceptance of those who are different
- And more
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Psychological drivers
Find out what motivates U.S. consumers.
Our privacy-safe, AI-powered data provides a robust and deep understanding of consumers — at scale.
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Recent and relevant
Continuously updated data keeps pace with evolving consumers. -
Human and individual
Cutting-edge technology that reveals the human behind the data - the human element. -
Comprehensive and complete15K+ attributes on 250M consumer profiles.
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Connected and actionableActivate media across channels, without proxies.
AI-powered data is key to understanding your audience
Pioneer human-centered marketing strategies using powerful AI-driven psychographic data.
Like what you see?
Gain a deeper understanding of consumers with AI-powered psychographics data from Resonate.