The 2026 Growth Outlook
Predicting the Moments That Matter
Discover five predictions and five key audiences shaping consumer behavior in 2026. Get Resonate’s data-backed outlook to sharpen your marketing strategy and find out not just who your customers are—but what they’re going to do next.
Drive Growth with Predictive Consumer Intelligence
Learn what the changes of 2025 mean for marketers in 2026
Consumer confidence took a hit in 2025. Tariffs, inflation, and economic volatility reshaped how Americans spend, save, and plan. For marketers and their agency partners, that means the old playbook won’t cut it. This report breaks down exactly what’s shifting—and what to do about it—with predictive data from across the US adult population.
Major Predictions Affecting Marketers This Year
Key Audiences
Don't Market to Last Year's Consumer
2025 changed everything. Here's what 2026 looks like.
From the rise of the “Steady Spenders” to the shifting habits of Healthy Gen Zers, Big Travel Spenders, and 2026 Retirees, this report gives you a detailed, data-backed look at the audiences who will define the year ahead. Five predictions. Real numbers. Actionable strategies you can put to work right now.
Get the 2026 Growth Outlook Report
Free for marketers and agency partners.
Find out which consumers will drive growth in 2026, how their behaviors are shifting, and exactly how to reach them. Fill out the form to get your copy.