Resources for Media & Entertainment

Stay ahead of the transformation in today’s complex media environment. Resonate provides the most updated insights across several industries so you can optimize ad revenue and grow subscribers.

Featured Case Studies

Case Study: How to Increase Publisher Advertising Value

How the Las Vegas Review-Journal grows advertising value with Resonate’s real-time, granular audience data.

How Red Door Interactive used Resonate data to craft a values-driven advertising campaign for Titleist Vokey Wedges.

Case Study: Providing Advertisers with High-Value Audience Insights to Increase Ad Revenue

This top newspaper’s ad biz is surviving – and thriving – by offering their advertisers granular insights on their audience.

Netflix. Hulu. Disney+. In an industry where disruption is the norm, how does a legacy network continue to win advertising dollars as linear TV takes a backseat to digital platforms?

Guides, Reports & Research

Use the insights in this report to help you reallocate ad budget wisely and inform your 2022 strategy.

State of the Consumer Report

Your 2022 planning relies on understanding the Overwhelmed, Influenced, and Activist consumers.

Using Deep Consumer Insights to Accelerate and Optimize Ad Sales Revenue

Access deep, granular insights to get ahead of the rapidly transforming media landscape.

Drive revenue with insights to further individuality, representation, and authenticity.

Download State of Streaming Today!

Cord-cutting consumers spell opportunity for you!

5-Minute Guide to Privacy-Safe Consumer Data, Insights, & Engagement

Quell your nerves about digital marketing in a privacy-first world.

Resonate customers see 304% ROI. Find out how.

Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.

Consumer, Disrupted: State of the Consumer 2021

Meet the disrupted consumer and learn how to connect with them on a level that goes deeper than toilet paper and curbside pick-up.

Build a diverse, nuanced Hispanic strategy through human-level understanding.

The 2021 State of OTT Report

With more people staying home, how are over-the-top (OTT) media services responding?

Six Months Later: How is Coronavirus Affecting Black and Hispanic Americans?

We’ve heard on the news night after night that the coronavirus pandemic has unequally affected communities of color. But, what do the numbers tell us?

Understand the Impact of Crisis on Consumer Values

Community-oriented values are rising in importance during the pandemic.

Tracking Sentiment During Recent Events: Research on Black Lives Matter, Social Justice, Consumer Activism & Facebook

Download our Wave 6 report on consumer and voter sentiment during a time of unrest

State of the Customer

Develop actionable strategies to gain more influence and connect more effectively with consumers.

Open for Business

Consumer sentiment is evolving rapidly. You need to know where your customer’s head is now.

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You’ll learn how Resonate ensures accuracy and precision in it’s U.S. Consumer Study.

Gain a better understanding of the personal values and motivations that drive consumer decisions.

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How AI and machine learning reveal the motivations behind human decisions.

Modern research tools

Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.

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Learn how quality third-party data fills in the gaps of your consumer understanding.

Typing tools

Learn how to expand your typing tool capabilities at scale.

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Develop actionable strategies to gain more influence and connect more effectively with consumers.

Featured Videos


3 Ways to Drive Growth Through Values-Driven Multicultural Microsegmentation

Learn why multicultural understanding requires constant learning.

3 Data-Driven Ways to Drive Revenue Through Deeper Multicultural Understanding

Want to dive into deeper multicultural understanding?

Three Ways Fresh Data Can Make or Break Your 2021

In times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure.

Best Worst Time Segmentaiton

How insights-driven companies are ditching traditional segmentation in favor of personalization based on deep customer knowledge.

Learn how to use insights-based storytelling like A&E did to maximize revenue as streaming viewership continues to skyrocket in 2021.

Understanding where streaming trends are headed and critical insights on streaming audiences in 2021 can make or break your brand or agency.

3 Ways Fresh Data Can Make or Break Your 2021

Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising.

Sports Webinar

Now, with America reopening, questions are arising about what the future of sports will look like in the midst of a global pandemic.

What media companies need to know about engaging consumers as a global crisis evolves.

Harnessing the Power of Insight-Driven Audiences

Explore how AI-powered consumer insights bring data-driven insights to life and fuel impactful brand storytelling to further drive your marketing ROI.

ReOpening America Webinar

You’ll gain access to the real-time data you need now as your organization looks forward to the third and fourth quarters.

Use AI Enabled Consumer Intelligence

The three ways technology is playing an essential part in uncovering transformative insights that will empower your business.

Insights from the largest National Consumer Study on COVID-19 consumer sentiment and how to put them into action.