Resources for Media & Entertainment

Stay ahead of the transformation in today’s complex media environment. Resonate provides the most updated insights across several industries so you can optimize ad revenue and grow subscribers.

Guides, Reports & Research

Six Months Later: How is Coronavirus Affecting Black and Hispanic Americans?

We’ve heard on the news night after night that the coronavirus pandemic has unequally affected communities of color. But, what do the numbers tell us?

Access deep, granular insights to get ahead of the rapidly transforming media landscape.

Data to Drive Your Business: Latest Findings from Resonate COVID-19 & Civic Unrest Sentiment Study

Uncover breaking insights that will help you plan for the unprecedented weeks and months ahead.

Tracking Sentiment During Recent Events: Research on Black Lives Matter, Social Justice, Consumer Activism & Facebook

Download our Wave 6 report on consumer and voter sentiment during a time of unrest

Understand the Impact of Crisis on Consumer Values

Community-oriented values are rising in importance during the pandemic.

State of the Customer

Develop actionable strategies to gain more influence and connect more effectively with consumers.

Open for Business

Consumer sentiment is evolving rapidly. You need to know where your customer’s head is now.

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You’ll learn how Resonate ensures accuracy and precision in it’s National Consumer Study.

Gain a better understanding of the personal values and motivations that drive consumer decisions.

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How AI and machine learning reveal the motivations behind human decisions.

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Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.

Modern research tools

Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.

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Learn how quality third-party data fills in the gaps of your consumer understanding.

Typing tools

Learn how to expand your typing tool capabilities at scale.

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Develop actionable strategies to gain more influence and connect more effectively with consumers.

Featured Videos

Webinars

Sports Webinar

Now, with America reopening, questions are arising about what the future of sports will look like in the midst of a global pandemic.

What media companies need to know about engaging consumers as a global crisis evolves.

Harnessing the Power of Insight-Driven Audiences

Explore how AI-powered consumer insights bring data-driven insights to life and fuel impactful brand storytelling to further drive your marketing ROI.

ReOpening America Webinar

You’ll gain access to the real-time data you need now as your organization looks forward to the third and fourth quarters.

Best Worst Time Segmentaiton

How insights-driven companies are ditching traditional segmentation in favor of personalization based on deep customer knowledge.

Use AI Enabled Consumer Intelligence

The three ways technology is playing an essential part in uncovering transformative insights that will empower your business.

Insights from the largest National Consumer Study on COVID-19 consumer sentiment and how to put them into action.