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Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.
Meet the disrupted consumer and learn how to connect with them on a level that goes deeper than toilet paper and curbside pick-up.
Build a diverse, nuanced Hispanic strategy through human-level understanding.
With more people staying home, how are over-the-top (OTT) media services responding?
This top newspaper’s ad biz is surviving – and thriving – by offering their advertisers granular insights on their audience.
We’ve heard on the news night after night that the coronavirus pandemic has unequally affected communities of color. But, what do the numbers tell us?
Access deep, granular insights to get ahead of the rapidly transforming media landscape.
Breaking data keeping up with where Americans stand today.
Download our Wave 6 report on consumer and voter sentiment during a time of unrest
Community-oriented values are rising in importance during the pandemic.
Develop actionable strategies to gain more influence and connect more effectively with consumers.
Consumer sentiment is evolving rapidly. You need to know where your customer’s head is now.
You’ll learn how Resonate ensures accuracy and precision in it’s National Consumer Study.
Gain a better understanding of the personal values and motivations that drive consumer decisions.
How AI and machine learning reveal the motivations behind human decisions.
Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.
Learn how quality third-party data fills in the gaps of your consumer understanding.
Learn how to expand your typing tool capabilities at scale.
Develop actionable strategies to gain more influence and connect more effectively with consumers.
Learn how to use insights-based storytelling like A&E did to maximize revenue as streaming viewership continues to skyrocket in 2021.
Understanding where streaming trends are headed and critical insights on streaming audiences in 2021 can make or break your brand or agency.
Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising.
Now, with America reopening, questions are arising about what the future of sports will look like in the midst of a global pandemic.
What media companies need to know about engaging consumers as a global crisis evolves.
Explore how AI-powered consumer insights bring data-driven insights to life and fuel impactful brand storytelling to further drive your marketing ROI.
You’ll gain access to the real-time data you need now as your organization looks forward to the third and fourth quarters.
How insights-driven companies are ditching traditional segmentation in favor of personalization based on deep customer knowledge.
The three ways technology is playing an essential part in uncovering transformative insights that will empower your business.
Insights from the largest National Consumer Study on COVID-19 consumer sentiment and how to put them into action.
![[Infographic] How Granular Hispanic Segmentation Won the Pitch](https://www.resonate.com/wp-content/uploads/2021/01/Alma-Case-study-Infographic-Blog-80x80.png)
