Resources for Media & Entertainment
Stay ahead of the transformation in today’s complex media environment. Resonate provides the most updated insights across several industries so you can optimize ad revenue and grow subscribers.
How the Las Vegas Review-Journal grows advertising value with Resonate’s real-time, granular audience data.
How Red Door Interactive used Resonate data to craft a values-driven advertising campaign for Titleist Vokey Wedges.
This top newspaper’s ad biz is surviving – and thriving – by offering their advertisers granular insights on their audience.
Netflix. Hulu. Disney+. In an industry where disruption is the norm, how does a legacy network continue to win advertising dollars as linear TV takes a backseat to digital platforms?
Use the insights in this report to help you reallocate ad budget wisely and inform your 2022 strategy.
Your 2022 planning relies on understanding the Overwhelmed, Influenced, and Activist consumers.
Access deep, granular insights to get ahead of the rapidly transforming media landscape.
Drive revenue with insights to further individuality, representation, and authenticity.
Quell your nerves about digital marketing in a privacy-first world.
Stale insights and out-of-date assumptions happen when segmentation isn’t done properly.
Meet the disrupted consumer and learn how to connect with them on a level that goes deeper than toilet paper and curbside pick-up.
Build a diverse, nuanced Hispanic strategy through human-level understanding.
With more people staying home, how are over-the-top (OTT) media services responding?
We’ve heard on the news night after night that the coronavirus pandemic has unequally affected communities of color. But, what do the numbers tell us?
Community-oriented values are rising in importance during the pandemic.
Download our Wave 6 report on consumer and voter sentiment during a time of unrest
Develop actionable strategies to gain more influence and connect more effectively with consumers.
Consumer sentiment is evolving rapidly. You need to know where your customer’s head is now.
You’ll learn how Resonate ensures accuracy and precision in it’s U.S. Consumer Study.
Gain a better understanding of the personal values and motivations that drive consumer decisions.
How AI and machine learning reveal the motivations behind human decisions.
Learn about research solutions that will power your approach to content, creative, offers, product development and messaging.
Learn how quality third-party data fills in the gaps of your consumer understanding.
Learn how to expand your typing tool capabilities at scale.
Develop actionable strategies to gain more influence and connect more effectively with consumers.