Resources for Politics & Advocacy

No other segment of the U.S. population is as hard to understand as the modern voter. Political and advocacy groups are challenged to connect with voters despite working with very little information about what drives their daily decisions. Deep voter insights that reveal what’s influencing who they support and what causes they advocate are essential. Check out our resources for how voter insights play a critical role in politics and advocacy.

Guides, Reports & Research

Painting groups of people in broad strokes doesn’t work anymore — you need to go deeper.

Locating and Winning the Politically Invisible Voter

Get a head start on out-smarting your opponents with data, download our latest report today.

5-Minute Guide to Privacy-Safe Consumer Data, Insights, & Engagement

Quell your nerves about digital marketing in a privacy-first world..

Resonate customers see 304% ROI. Find out how.

Advocates of America on Energy and Climate Issues

Find out where high-level advocacy engagers stand on key energy and climate issues.


A data-driven guide to igniting action in Americans at the highest levels of advocacy engagement on economic issues.

How to ignite action in Americans at the highest levels of advocacy engagement on the issues that matter most.

Who are vaccine hesitant Americans? Get their demographics and core values + 5 tips for reaching this persuadable audience.

Find out American’s current opinions and behaviors around the pandemic, travel, retail, finance, and politics.

Build a diverse, nuanced Hispanic strategy through human-level understanding.

Learn the real-time values and motivations driving Georgia voters to the polls.

Winning in Georgia

In this white paper, we’ll explore four strategies to success based on personal values.

NE 2 Case Study

Download our latest case study to see how values-driven voter insights are crucial to winning tight races.

2020 Presidential Election Voter Landscape

Download our latest report on the voter insights you need to win this election season.

Six Months Later: How is Coronavirus Affecting Black and Hispanic Americans?

We’ve heard on the news night after night that the coronavirus pandemic has unequally affected communities of color. But, what do the numbers tell us?

Tracking Sentiment During Recent Events: Research on Black Lives Matter, Social Justice, Consumer Activism & Facebook

Download our Wave 6 report on consumer and voter sentiment during a time of unrest

Open for Business

Voter sentiment surrounding reopening America is shifting rapidly. Our report includes up-to-the-moment findings on varying voter comfort levels broken down into four segments.

Voter sentiment is shifting more rapidly than ever before and our latest report has the real-time voter intelligence you need to win at the polls this election season.

PA Dem Voter Landscape

In this guide, you’ll learn about the five targetable segments who plan to vote in the democratic primary and how vastly they differ.

Voter Pitfalls

Are you guilty of targeting voters based on outdated right and left assumptions? Find out why that method will no longer work.

In this guide, you’ll learn the importance of focusing on the issues over political party and how to identify issues that many voter segments surprisingly agree on.

Voter Landscape

Leveraging artificial intelligence, we uncovered nine targetable voter segments differing along the most influential political drivers.

Managed Media

Seamlessly and easily activate omnichannel managed media campaigns to Resonate’s unmatched AI-driven voter segmentation.

Connected TV is wildly disrupting the voter targeting and ad-serving ecosystem. Learn how to activate custom segments of voters across integrated OTT platforms.


Shelve those outdated insights – you need real-time data to reach Americans who are actually engaged, with a message that will resonate.

Election Countdown: Engaging the Audiences you Need to Win

Resonate’s voter insights specialists discuss how real-time voter data, hyper-relevant personalization and targeted digital media could be the tipping point for winning campaigns.

Throw Your Playbook Out the Window – How to Win in 2020

Want to learn more about connecting with voters now? You need to know one word: nimble.

Targeting to Win – 7 Segments You Need to Reach to Win the Election

Join us in conversation with C&E as we navigate the 2020 Voter Landscape.

How to Win in 2020 – Shift Tactics to Capture the Vote as Sentiment Evolves

To capture votes and win in this election year, you’ll need to stay up-to-the moment with real-time intelligence on who your voters are and how their views are changing.

PA Wave 3

A deep dive into our insight-packed Wave 3 report, Reopening America: Up-to-the-Moment U.S. Voter Sentiment During the Pandemic

Understanding Voter Sentiment and Impact on Polls

Learn how voter sentiment and perception is shifting in real time during the COVID-19.

Political Campaigns in Uncertain Times

Using results from the U.S. Consumer Study, Resonate analyzed how COVID-19 will impact races up and down the ballot this election season.


Tech and social media companies have limited political ad targeting on their platforms. So what’s next?

In this webinar, learn the importance of artificial intelligence and how it relates to political campaigns.

AI in Elections

In the webinar, co-hosted with AAPC, our data science guru, Dan Scantlebury Ph.D., discusses the importance of AI in the 2020 election.