From Insight to Foresight: Predict the Moments That Matter in 2026
A live conversation with Resonate and a guest Forrester analyst on where consumer demand is heading in 2026 and how you can turn insight into performance.
The 2026 Growth Outlook: Predicting the Moments That Matter
The economic volatility and seesawing tariffs and trade policies that were the hallmarks of last year resulted in an economy experts are referring to as “K-shaped.” Here’s what this means for marketers: Going into 2026, traditional consumer audiences are shifting, and you’ll need to segment and strategize with affordability in mind. The businesses that adapt to reflect the needs of both budget-conscious consumers and those who can afford to spend more will be the ones that thrive this year.
