Watch Ericka Podesta McCoy, Resonate CMO share what you should look for when enriching your data to create a better understanding of your customers at the individual level.
Watch Resonate CMO Ericka Podesta McCoy discuss why leading brands across industries are using AI to fill the gaps in their consumer understanding and build more effective and efficient campaigns.
Dan Scantlebury, Resonate Head of Data Science shows how AI and ML opens new opportunities to access rich, privacy-safe data that speeds your time to market, helps identify niche audiences and ultimately leads to pervasive customer relationships.
A panel of health & wellness leaders discuss how data helps them overcome challenges to understanding, targeting and engaging niche consumer audiences while driving growth through the customer lifecycle.
Netflix is considering ads. CNN+ sank after just a week and a half. Streaming is still booming. AI-driven, real-time viewer data is your key to capitalize on an evolving market.
Are you connecting with your highest-value customers? Do you know which of your competitors’ customers have one eye towards the next ATM?
Discover a HIPAA-compliant understanding to upgrade your consumer insights, segmentation, and targeting needs.
In this webinar, Resonate CMO, Ericka Podesta McCoy, examines three states of consumer sentiment and explains how the Resonate AI data engine reveals how consumers choose, buy, and engage in an evolving world.
Changes in Consumer values, habits, and attention have transformed how marketers reach and engage those consumers, and agencies must help clients see the future (aka Metaverse).
In times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure.
Want to dive into deeper multicultural understanding?
Learn why multicultural understanding requires constant learning.
How to connect with a disrupted retail consumer on a level that goes deeper than loyalty programs and curbside pick-up.
Learn how to empower yourself by harnessing the power of your data.
Learn how you can maintain personalization and effective marketing in a privacy-focused world.
How insights-driven companies are ditching traditional segmentation in favor of personalization based on deep customer knowledge.
2023 is looming as the date of the customer data apocalypse when Google removes third-party cookies from its Chrome browser.
Learn how to take your segmentation game to the next level – and drive increased revenue and conversion.
If you’re ready to ignite the potential within your data, then you’ll want to watch this on-demand webinar.
Hear from consumer intelligence experts from Resonate about uniting values, lifestyle and digital footprint into insights to ignite brand loyalty.
These are the industry trends shaping the banking industry now. Make sure you have the critical insights necessary to capitalize.
Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising.
What can you do right now to deepen and strengthen your segmentation leading into a volatile and unpredictable 2021?
From pandemic precautions to business closures and reopenings to mass protests, you need data that is closely tracking the state of consumer sentiment now.
Profound changes in 2020, from pandemic to the political, have driven change in consumer value systems that were unthinkable just one year ago.
2020 has been a year of unrest for consumers. In many ways, this presents opportunities for brands to connect more deeply with their customers and prospects.
Now, with America reopening, questions are arising about what the future of sports will look like in the midst of a global pandemic.
You’ll gain access to the real-time data you need now as your organization looks forward to the third and fourth quarters.
A frank discussion on quickly emerging consumer trends in health habits, finances, dining out, shopping and more.
Three ways technology is playing an essential part in uncovering transformative insights that will empower your business.
Insights from the largest National Consumer Study on COVID-19 consumer sentiment and how to put them into action.
Consumers are feeling the effects of the coronavirus pandemic from their wallets to their retirement accounts.
Join an interactive discussion on the latest AI-driven data on consumer intelligence in the CPG space and a series of firsthand use cases that show why using real-time consumer data makes all the difference in our unpredictable reality.
Learn how to use insights-based storytelling like A&E did to maximize revenue as streaming viewership continues to skyrocket in 2021.
Understanding where streaming trends are headed and critical insights on streaming audiences in 2021 can make or break your brand or agency.
What media companies need to know about engaging consumers as a global crisis evolves.
Explore how AI-powered consumer insights bring data-driven insights to life and fuel impactful brand storytelling to further drive your marketing ROI.
Hear about the new consumer health mindset; personal wealth, resources and economics; and how values will drive new buying behavior.
Join us for a conversation on what it takes to speak to consumers of all diverse backgrounds on an individual level.
To drive best-in-class marketing, you need to connect with customers and prospects, and to make those connections, you need to understand their motivations.
With disruption-proof data and unparalleled insights you can reveal about clients and prospects, you’ll win the pitch. Give yourself a leg up on the competition today.
Watch this critical discussion on the issue that’s top-of-mind for every marketer.
Learn how agencies can prepare with a solid cookieless foundation.
Fresh, deep, and actionable consumer data is the foundation agencies need to grow and stay resilient in the face of disruption.
Your clients are looking to you for strategic leadership now more than ever and you need an arsenal full of AI-driven, cutting-edge consumer insights to rise to the challenge.
Ever wondered how agency leader Havas drives strategy to dazzle accounts and win exciting new business?
Hosted by Adweek, Resonate’s Ericka Podesta McCoy sat down with Alma’s Head of Strategy, Angela Rodriguez, to discuss tailoring multicultural messages to ethnic microsegments in today’s marketing.
It’s important that your clients have a deep understanding of their customers and prospects during this time so they can respond appropriately.
In the session, Resonate revealed the breaking consumer trends that must be on your agency’s radar.
We sat down with leaders from these two world-class agencies to discuss the shifts they’re making in this new normal.
How will marketing evolve, what will consumers do over the next 90 days and how will agencies help their brands communicate?
How agencies can build more robust personas, with better quality data, and enrich them with the ‘Human Element’.
How to develop a deep understanding of your clients’ customers and identify what you need to do to build a competitive advantage.
We talk to Dieste and discuss how their creative use of data enables them to treat their clients’ audiences like humans.
Shelve those outdated insights – you need real-time data to reach Americans who are actually engaged, with a message that will resonate.
Resonate’s voter insights specialists discuss how real-time voter data, hyper-relevant personalization and targeted digital media could be the tipping point for winning campaigns.
To capture votes and win in this election year, you’ll need to stay up-to-the moment with real-time intelligence on who your voters are and how their views are changing.
Join us in conversation with C&E as we navigate the 2020 Voter Landscape.
Join us in conversation with C&E as we navigate the 2020 Voter Landscape.
A deep dive into our insight-packed Wave 3 report, Reopening America: Up-to-the-Moment U.S. Voter Sentiment During the Pandemic
Learn how voter sentiment and perception is shifting in real time during the COVID-19.
Using results from the National Consumer Study, Resonate analyzed how COVID-19 will impact races up and down the ballot this election season.
Tech and social media companies have limited political ad targeting on their platforms. So what’s next?
Learn how quality third-party data fills in the gaps of your consumer understanding.
In the webinar, co-hosted with AAPC, our data science guru, Dan Scantlebury Ph.D., discusses the importance of AI in the 2020 election.