On-Demand Webinars

 This session delves into these predictions, exploring how agencies can harness AI to build sustainable economic models and thrive in a rapidly evolving market.

Consumer Trends Data Report Data Review Session

 Watch this Trendcast with Resonate CMO Ericka McCoy to learn actionable strategies to adapt your marketing for the current environment.

Watch the webinar on demand to dive into the 10 AI-powered voter segments that will be critical for success in the upcoming elections.

Watch this webinar on demand to dive into deep multicultural data and real-world examples on how to reach today’s diverse consumers authentically.

Learn how to future-proof your customer experience by harnessing the power of AI-powered data.

Learn how to future-proof your brand by using AI-powered data to increase efficiencies and drive more effective campaigns. Find out how to quickly enrich your 1st-party data with AI-powered data.

Watch this on-demand Adweek webinar for an inside look at how Part & Sum’s partnership with Resonate accelerated the campaign’s speed-to-insight.

Watch Ericka Podesta McCoy, Resonate CMO share what you should look for when enriching your data to create a better understanding of your customers at the individual level.

Watch Resonate CMO Ericka Podesta McCoy discuss why leading brands across industries are using AI to fill the gaps in their consumer understanding and build more effective and efficient campaigns.

Dan Scantlebury, Resonate Head of Data Science shows how AI and ML opens new opportunities to access rich, privacy-safe data that speeds your time to market, helps identify niche audiences and ultimately leads to pervasive customer relationships.

A panel of health & wellness leaders discuss how data helps them overcome challenges to understanding, targeting and engaging niche consumer audiences while driving growth through the customer lifecycle.

Netflix is considering ads. CNN+ sank after just a week and a half. Streaming is still booming. AI-driven, real-time viewer data is your key to capitalize on an evolving market.

Are you connecting with your highest-value customers? Do you know which of your competitors’ customers have one eye towards the next ATM?

Discover a HIPAA-compliant understanding to upgrade your consumer insights, segmentation, and targeting needs.

In this webinar, Resonate CMO, Ericka Podesta McCoy, examines three states of consumer sentiment and explains how the Resonate AI data engine reveals how consumers choose, buy, and engage in an evolving world.

Changes in Consumer values, habits, and attention have transformed how marketers reach and engage those consumers, and agencies must help clients see the future (aka Metaverse).

Three Ways Fresh Data Can Make or Break Your 2021

In times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure.

3 Data-Driven Ways to Drive Revenue Through Deeper Multicultural Understanding

Want to dive into deeper multicultural understanding?

3 Ways to Drive Growth Through Values-Driven Multicultural Microsegmentation

Learn why multicultural understanding requires constant learning.

Digiday Modern Retail Summit: Consumer, Disrupted. State of the Retail Consumer 2021

How to connect with a disrupted retail consumer on a level that goes deeper than loyalty programs and curbside pick-up.

Learn how to empower yourself by harnessing the power of your data.

Learn how you can maintain personalization and effective marketing in a privacy-focused world.

Best Worst Time Segmentaiton

How insights-driven companies are ditching traditional segmentation in favor of personalization based on deep customer knowledge.

2023 is looming as the date of the customer data apocalypse when Google removes third-party cookies from its Chrome browser.

Learn how to take your segmentation game to the next level – and drive increased revenue and conversion.

If you’re ready to ignite the potential within your data, then you’ll want to watch this on-demand webinar.

Hear from consumer intelligence experts from Resonate about uniting values, lifestyle and digital footprint into insights to ignite brand loyalty.

These are the industry trends shaping the banking industry now. Make sure you have the critical insights necessary to capitalize.

3 Ways Fresh Data Can Make or Break Your 2021

Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising.

3 Keys to Insights-Driven, AI-Powered Segmentation in 2021

What can you do right now to deepen and strengthen your segmentation leading into a volatile and unpredictable 2021?

Pandemics, Reopening and Protests: Tracking AI-Driven Data on Where Your Customers Stand Today

From pandemic precautions to business closures and reopenings to mass protests, you need data that is closely tracking the state of consumer sentiment now.

The Shifting Values and Psyche of American Consumers: An AI-Driven Deep Dive

Profound changes in 2020, from pandemic to the political, have driven change in consumer value systems that were unthinkable just one year ago.

Keeping up with the Consumer: How Brands Can Take an Authentic Stand

2020 has been a year of unrest for consumers. In many ways, this presents opportunities for brands to connect more deeply with their customers and prospects.

Sports Webinar

Now, with America reopening, questions are arising about what the future of sports will look like in the midst of a global pandemic.

ReOpening America Webinar

You’ll gain access to the real-time data you need now as your organization looks forward to the third and fourth quarters.

Brands Engaging Consumer During Crisis

A frank discussion on quickly emerging consumer trends in health habits, finances, dining out, shopping and more.

Use AI Enabled Consumer Intelligence

 Three ways technology is playing an essential part in uncovering transformative insights that will empower your business.

Insights from the largest National Consumer Study on COVID-19 consumer sentiment and how to put them into action.

Consumers are feeling the effects of the coronavirus pandemic from their wallets to their retirement accounts.

CPG Webinar

 Join an interactive discussion on the latest AI-driven data on consumer intelligence in the CPG space and a series of firsthand use cases that show why using real-time consumer data makes all the difference in our unpredictable reality.

Learn how to use insights-based storytelling like A&E did to maximize revenue as streaming viewership continues to skyrocket in 2021.

Understanding where streaming trends are headed and critical insights on streaming audiences in 2021 can make or break your brand or agency.

What media companies need to know about engaging consumers as a global crisis evolves.

Harnessing the Power of Insight-Driven Audiences

Explore how AI-powered consumer insights bring data-driven insights to life and fuel impactful brand storytelling to further drive your marketing ROI.

The New Consumer Trends That Will Define the Next 12 Months

Hear about the new consumer health mindset; personal wealth, resources and economics; and how values will drive new buying behavior.

Another Seat at the Table Isn’t Enough

Join us for a conversation on what it takes to speak to consumers of all diverse backgrounds on an individual level.

Connect, Compel and Convert in a Privacy-Safe World: From Coronavirus to Cookies

To drive best-in-class marketing, you need to connect with customers and prospects, and to make those connections, you need to understand their motivations.

With disruption-proof data and unparalleled insights you can reveal about clients and prospects, you’ll win the pitch. Give yourself a leg up on the competition today.

Future-Proof Your Data for a Post-Cookie World

Watch this critical discussion on the issue that’s top-of-mind for every marketer.

Learn how agencies can prepare with a solid cookieless foundation.

Disruption-Proof Data: 4 Ways to Drive Agency Growth

Fresh, deep, and actionable consumer data is the foundation agencies need to grow and stay resilient in the face of disruption.

Turn Your Teams Into Strategic Business Partners: Growth in the Pandemic

Your clients are looking to you for strategic leadership now more than ever and you need an arsenal full of AI-driven, cutting-edge consumer insights to rise to the challenge.

Ever wondered how agency leader Havas drives strategy to dazzle accounts and win exciting new business?

More Effective Multicultural Insights: Accelerate Your Segmentation Through Cultural Nuances and Sensitivities

Hosted by Adweek, Resonate’s Ericka Podesta McCoy sat down with Alma’s Head of Strategy, Angela Rodriguez, to discuss tailoring multicultural messages to ethnic microsegments in today’s marketing.

The New Consumer Activist: What This Means for Your Client's Brand

It’s important that your clients have a deep understanding of their customers and prospects during this time so they can respond appropriately.

Arm Your New Business Engine: New Insight Into the Breaking Consumer Trends

In the session, Resonate revealed the breaking consumer trends that must be on your agency’s radar.

How to Turn Your Teams Into Strategic Advisors with Better Consumer Insight

We sat down with leaders from these two world-class agencies to discuss the shifts they’re making in this new normal.

Agencies - Uncertain Times

 How will marketing evolve, what will consumers do over the next 90 days and how will agencies help their brands communicate?

Cardboard Personas

How agencies can build more robust personas, with better quality data, and enrich them with the ‘Human Element’.

Lean Agency

How to develop a deep understanding of your clients’ customers and identify what you need to do to build a competitive advantage.

Social Tribes

We talk to Dieste and discuss how their creative use of data enables them to treat their clients’ audiences like humans.

Using Real-Time Data to Engage and Persuade Customers, Advocates, and Policy Influencers

Shelve those outdated insights – you need real-time data to reach Americans who are actually engaged, with a message that will resonate.

Election Countdown: Engaging the Audiences you Need to Win

Resonate’s voter insights specialists discuss how real-time voter data, hyper-relevant personalization and targeted digital media could be the tipping point for winning campaigns.

How to Win in 2020 – Shift Tactics to Capture the Vote as Sentiment Evolves

To capture votes and win in this election year, you’ll need to stay up-to-the moment with real-time intelligence on who your voters are and how their views are changing.

Targeting to Win – 7 Segments You Need to Reach to Win the Election

Join us in conversation with C&E as we navigate the 2020 Voter Landscape.

Throw Your Playbook Out the Window – How to Win in 2020

Join us in conversation with C&E as we navigate the 2020 Voter Landscape.

PA Wave 3

A deep dive into our insight-packed Wave 3 report, Reopening America: Up-to-the-Moment U.S. Voter Sentiment During the Pandemic

Understanding Voter Sentiment and Impact on Polls

Learn how voter sentiment and perception is shifting in real time during the COVID-19.

Political Campaigns in Uncertain Times

Using results from the National Consumer Study, Resonate analyzed how COVID-19 will impact races up and down the ballot this election season.


Tech and social media companies have limited political ad targeting on their platforms. So what’s next?

Learn how quality third-party data fills in the gaps of your consumer understanding.

AI in Elections

In the webinar, co-hosted with AAPC, our data science guru, Dan Scantlebury Ph.D., discusses the importance of AI in the 2020 election.