Dan Scantlebury, Resonate Head of Data Science shows how AI and ML opens new opportunities to access rich, privacy-safe data that speeds your time to market, helps identify niche audiences and ultimately leads to pervasive customer relationships.
A panel of health & wellness leaders discuss how data helps them overcome challenges to understanding, targeting and engaging niche consumer audiences while driving growth through the customer lifecycle.
Hear from Resonate CMO Ericka McCoy how health & wellness brands and agencies can provide the 1:1 experience that consumers and patients have come to expect using continuously updated AI-powered data that is privacy-safe.
Hear Ericka Podesta McCoy, CMO at Resonate, share the findings of the hot-off-the-press 2023 State of the Consumer report and give you valuable insights into how US consumers are responding to the world today.
In this webinar, Resonate CMO, Ericka McCoy, walks you through how leading brands from the DTC, FinServ, and Entertainment industries go beyond flat demographic segmentation and use data to understand how today’s consumer views the world.
Watch Resonate CMO Ericka Podesta McCoy and Sara Owens of Media Matters discuss a variety of real live use cases on how agencies can get that competitive edge by building an insights practice to power data-driven strategies.
Earlier this year, we unveiled our 2022 Voter Landscape to help you effectively target and reach key voter segments ahead of the primaries. A lot happened since then, and you’ll need to know how these segments have or haven’t changed to reflect how they have reacted to recent world events
The collective economic mood is dreary. With inflation, war, supply chain disruptions, and the likelihood of recession looming over us, many retailers and consumers alike are overwhelmed with uncertainty.
Watch Resonate CMO, Ericka Podesta, and VP of Analytics and Data Sciences at Media Matters Worldwide, Sara Owens, discuss how democratizing data can help small agencies expand current business and create new revenue streams.
As the rush to innovate legacy finance continues, fintech companies like MoneyLion are leading the way in innovative financial products and marketing that meet the needs of today’s tech-savvy, empowered consumers.
Resonate CMO, Ericka McCoy, walks you through how leading brands from the DTC, FinServ, and Entertainment industries go beyond flat demographic segmentation and use data to understand how today’s consumer views the world.
Media bubbles make it difficult for messages to reach people and result in private channels used by partisan publishers who place extreme demands on voters, while also shielding them from the opposition.
In today’s digitally driven, choice-saturated world, demographics-based marketing isn’t enough to create genuine connections that will drive consumers to choose one brand over the millions of options just clicks away.
In this webinar, Resonate CMO, Ericka Podesta McCoy, examines three states of consumer sentiment and explains how the Resonate AI data engine reveals how consumers choose, buy, and engage in an evolving world.
Join an interactive discussion on the latest AI-driven data on consumer intelligence in the CPG space and a series of firsthand use cases that show why using real-time consumer data makes all the difference in our unpredictable reality.