As 2020 has shown, the best laid plans can quickly become useless. Insights-driven segmentation strategies need to take this into account and respond in real-time based on nuanced changes in consumer perception and behavior. What can you do right now to deepen and strengthen your segmentation leading into a volatile and unpredictable 2021?
Now, with America reopening, questions are arising about what the future of sports will look like in the midst of a global pandemic.
You’ll gain access to the real-time data you need now as your organization looks forward to the third and fourth quarters.
A frank discussion on quickly emerging consumer trends in health habits, finances, dining out, shopping and more.
Three ways technology is playing an essential part in uncovering transformative insights that will empower your business.
Insights from the largest National Consumer Study on COVID-19 consumer sentiment and how to put them into action.
Consumers are feeling the effects of the coronavirus pandemic from their wallets to their retirement accounts.
How insights-driven companies are ditching traditional segmentation in favor of personalization based on deep customer knowledge.
Join an interactive discussion on the latest AI-driven data on consumer intelligence in the CPG space and a series of firsthand use cases that show why using real-time consumer data makes all the difference in our unpredictable reality.
What media companies need to know about engaging consumers as a global crisis evolves.
Explore how AI-powered consumer insights bring data-driven insights to life and fuel impactful brand storytelling to further drive your marketing ROI.
You’ll gain access to the real-time data you need now as your organization looks forward to the third and fourth quarters.
How insights-driven companies are ditching traditional segmentation in favor of personalization based on deep customer knowledge.
Insights from the largest National Consumer Study on COVID-19 consumer sentiment and how to put them into action.
Your clients are looking to you for strategic leadership now more than ever and you need an arsenal full of AI-driven, cutting-edge consumer insights to rise to the challenge.
Ever wondered how agency leader Havas drives strategy to dazzle accounts and win exciting new business?
Hosted by Adweek, Resonate’s Ericka Podesta McCoy sat down with Alma’s Head of Strategy, Angela Rodriguez, to discuss tailoring multicultural messages to ethnic microsegments in today’s marketing.
It’s important that your clients have a deep understanding of their customers and prospects during this time so they can respond appropriately.
In the session, Resonate revealed the breaking consumer trends that must be on your agency’s radar.
We sat down with leaders from these two world-class agencies to discuss the shifts they’re making in this new normal.
How will marketing evolve, what will consumers do over the next 90 days and how will agencies help their brands communicate?
You’ll gain access to the real-time data you need now as your organization looks forward to the third and fourth quarters.
Insights from the largest National Consumer Study on COVID-19 consumer sentiment and how to put them into action.
How agencies can build more robust personas, with better quality data, and enrich them with the ‘Human Element’.
How to develop a deep understanding of your clients’ customers and identify what you need to do to build a competitive advantage.
We talk to Dieste and discuss how their creative use of data enables them to treat their clients’ audiences like humans.
How insights-driven companies are ditching traditional segmentation in favor of personalization based on deep customer knowledge.
Three ways technology is playing an essential part in uncovering transformative insights that will empower your business.
Resonate’s voter insights specialists discuss how real-time voter data, hyper-relevant personalization and targeted digital media could be the tipping point for winning campaigns.
To capture votes and win in this election year, you’ll need to stay up-to-the moment with real-time intelligence on who your voters are and how their views are changing.
Join us in conversation with C&E as we navigate the 2020 Voter Landscape.
Join us in conversation with C&E as we navigate the 2020 Voter Landscape.
A deep dive into our insight-packed Wave 3 report, Reopening America: Up-to-the-Moment U.S. Voter Sentiment During the Pandemic
Learn how voter sentiment and perception is shifting in real time during the COVID-19.
Using results from the National Consumer Study, Resonate analyzed how COVID-19 will impact races up and down the ballot this election season.
Tech and social media companies have limited political ad targeting on their platforms. So what’s next?
Learn how quality third-party data fills in the gaps of your consumer understanding.
In the webinar, co-hosted with AAPC, our data science guru, Dan Scantlebury Ph.D., discusses the importance of AI in the 2020 election.