Reaching today’s distracted consumer is tougher than ever. The messaging has to connect, the target audience has to be precise and the channels need to have the maximum impact. Sure, you have some data about consumer behavior but is it the highest quality? Does it go beyond basic demographics and psychographics? Do you know where it came from? Is it relevant and timely?
The best campaigns are backed by the best consumer data. Resonate’s managed media service helps agencies reach vital campaign goals with proprietary first-party insights. With that, we build well-defined, multi-attribute audiences and then activate these audiences across all digital channels. Your agency’s time and money are saved, and clients are dazzled by the results.