A.I.-Driven Segmentation
Connect with consumers in your audience on a human level
People like being talked to directly. They want to feel known, seen, and heard. That’s why marketers use segmentation…but segmentation can’t be successful if it’s based on stale research, outdated studies and unreliable third-party data that lacks depth.
Resonate’s Typing Tool supercharges your strategy by connecting your pre-existing segments to over 230 million U.S. consumer profiles. This gives you unprecedented scale and allows you to connect these much larger segments to your entire ecosystem so you can take action and improve measurement. This increased capability allows you to zero-in on highly specific and accurate consumer segments and activate them effectively across all digital channels.
Segmentation Types
Connected Typing Tool
Access a granular understanding of consumers and prospects by transforming your typing tools into large-scale measurable and actionable segments. Enrich them against 14,000+ attributes that are scaled to more than 230 million profiles.
Persona Replication
Replicate your existing personas or segments using new or existing Resonate attributes for insights and activation.
Persona Enhancement
Enhance your existing personas or segments using new or existing Resonate attributes for insights and activation.
Insights-Led Segmentation
Create new segments through analysis that drives overall execution strategy and enables activation.
Data Science Segmentation
Create new segments through Resonate’s cutting-edge data science that drive overall execution strategy and enable activation.
Microsegmentation
Create additional micro-segments to further refine segments for strategy and activation.
Insight Resources
Guide to AI-Based Segmentation
Learn the different types of segmentation and how to get real, measurable results.
Download[Webinar] Segmentation
One agency’s human-centered approach to create accurate personas that drive results.
Watch Now[Infographic] Better Data That Drives Results
The best data helps you deliver campaigns that crush KPIs and wow clients.
Learn MoreHow Resonate Helped Top Companies Achieve Business Goals
“Segmentation provides multiple payoffs across the customer lifecycle, from acquisition through retention."
- Forrester
Like What You See?
Resonate’s easy-to-use consumer insights platform is ready to go for your team. It’s time to gain a deeper understanding of your customers and your competitor’s customers.
Questions?
Sales: 855-855-4320