A.I.-driven segmentation

Connect with consumers in your audience on a human level

People like being talked to directly. They want to feel known, seen, and heard. That’s why marketers use segmentation. But segmentation can’t be successful if it’s based on stale research, outdated studies and unreliable third-party data. Resonate supercharges your strategy by connecting your pre-existing segments to over 230 million U.S. consumer profiles. This increased capability allows you to zero-in on highly specific and accurate consumer segments and activate them across digital channels.

Segmentation types

Persona replication

Replicate your existing personas or segments using new or existing Resonate attributes for insights and activation.

Persona enhancement

Enhance your existing personas or segments using new or existing Resonate attributes for insights and activation.

Connected typing tool

Turn your typing tools into large-scale actionable segments, and enrich them against 14,000+ attributes that are scaled to 230 million profiles.

Insights-led segmentation

Create new segments through analysis that drives overall execution strategy and enables activation.

Data science segmentation

Create new segments through Resonate’s cutting-edge data science that drive overall execution strategy and enable activation.

Microsegmentation

Create additional micro-segments to further refine segments for strategy and activation.

Insight resources

Power a More Personalized World with AI-Driven 1P Data

Resonate’s first-party data enrichment reveals 14,000+ attributes on your customers.

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Guide to A.I.-Based Segmentation

Learn the different types of segmentation and how to get real, measurable results.

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Understanding the Nuances of Hispanic Audiences

Build a diverse, nuanced Hispanic strategy through human-level understanding.

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