A.I.-driven segmentation
Connect with consumers in your audience on a human level
People like being talked to directly. They want to feel known, seen, and heard. That’s why marketers use segmentation. But segmentation can’t be successful if it’s based on stale research, outdated studies and unreliable third-party data. Resonate supercharges your strategy by connecting your pre-existing segments to over 230 million U.S. consumer profiles. This increased capability allows you to zero-in on highly specific and accurate consumer segments and activate them across digital channels.
Segmentation types
Persona replication
Replicate your existing personas or segments using new or existing Resonate attributes for insights and activation.
Persona enhancement
Enhance your existing personas or segments using new or existing Resonate attributes for insights and activation.
Connected typing tool
Turn your typing tools into large-scale actionable segments, and enrich them against 14,000+ attributes that are scaled to 230 million profiles.
Insights-led segmentation
Create new segments through analysis that drives overall execution strategy and enables activation.
Data science segmentation
Create new segments through Resonate’s cutting-edge data science that drive overall execution strategy and enable activation.
Microsegmentation
Create additional micro-segments to further refine segments for strategy and activation.
Insight resources
Power a More Personalized World with AI-Driven 1P Data
Resonate’s first-party data enrichment reveals 14,000+ attributes on your customers.
DownloadGuide to A.I.-Based Segmentation
Learn the different types of segmentation and how to get real, measurable results.
DownloadUnderstanding the Nuances of Hispanic Audiences
Build a diverse, nuanced Hispanic strategy through human-level understanding.
Watch NowRelated blog posts
- [Infographic] How Granular Hispanic Segmentation Connects With Different Audiences Across the Country
- 3 Key Insights to Connect With Loyal Larry the Points Savvy Millennial Traveler
- [Watch Now] Drive More Valuable Consumer Relationships Through AI-Powered Segmentation
- 6 Ways to Connect to the Values that Drive Sustainably Minded Millennial Female Shoppers
Like what you see?
Resonate’s easy-to-use consumer insights platform is ready to go for your team. It’s time to gain a deeper understanding of your customers and your competitor’s customers.
Questions?
Sales: 855-855-4320