Is Your Segmentation Strategy Working?

Successful brands are putting customers at the heart of everything they do. Segmentation is playing a starring role in shaping the customer-centric approach–from reaching the right customers with the right messages to business expansion and new product launches. But you can’t have effective segmentation without dynamic consumer insights. The Resonate Platform helps create the most accurate and timely customer segments based on 10,000 attributes, including basic demographics to the deeper insights on the “why” behind consumer decisions. Real-time attributes give you more accurate and timely personas and segments and shape a stronger segmentation strategy.

“Segmentation provides multiple payoffs across the customer lifecycle, from acquisition through retention.”

—Forrester

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