In: Brands

Future of Mobile Marketing Image
ANA Interviews Resonate on the Future of Mobile Marketing
July 21, 2017

Resonate’s CEO, Bryan Gernert, was interviewed by ANA to discuss the future of mobile marketing and real-time mobile strategy. Here are…

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brand Politics
Profits and Politics: A Data-driven Analysis of Brands Going Political
July 20, 2017

A recent survey found 57% of consumers buy or boycott products based on a brand’s stance on political or social issues. As…

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2017 Travel Trends Brands Need To Be Aware Of
May 9, 2017

Summer is right around the corner and the holidays aren’t far behind. As consumers plan for upcoming travel, we took a…

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Purchases in-store revenue
Convert your ad dollars into in-store revenue
May 4, 2017

As online shopping becomes increasingly popular and convenient with the growth of mobile retail apps, retailers are struggling to maintain foot…

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Marketers’ Digital Ad Spend to Increase in 2017: How to Make the Most of It
January 5, 2017

While the new year settles in, it’s an apt time for brand marketers and agencies to look back at 2016 and…

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Farm To Table Data For YUMMY Marketing
November 17, 2016

One of the more exciting transitions in dining over the last several years has been the development of the Farm to…

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Smart Ways Brands Can Newsjack The Election Season
November 2, 2015

Earlier this week in Boulder, Colo., 11 Republican presidential hopefuls took their third shot on CNBC’s national stage of 13 million…

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Debunking 3 Myths Preventing Campaigns From Embracing Digital Ads
July 15, 2014

Article originally published in Campaigns & Elections By Bryan Gernert, Resonate CEO Following the 2012 election, “big data and digital” was…

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Contextual Marketing and the “Always Addressable Customer”
April 16, 2014

By Siobhan Miller, Director of Product Management, Marketing Analytics In the past two weeks, I’ve been eagerly awaiting a rather small…

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Resonate Adds Audience Building and Market Positioning to Analytics Platform, Empowering CMOs and Brand Managers to Match Messaging, Products and Services with Consumer Motivations
April 10, 2014

Direct access to the nation’s largest research and analytics platform goes beyond segmentation and opens the door to true personalization. April…

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