In: data

Hiker
Unlocking the Elusive Consumer WHY
January 10, 2018

DatA look at how marketers’ can move beyond basic demographics and behavioral data to explore the human elements of their customers…

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MarketingCarnival
Data Provider Carnival Games
October 10, 2017

Episode 1:  Step Right Up “Step right up and try your luck,” is a phrase employed by carnival barkers everywhere. It’s…

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Data Accuracy
3 Steps to Data Accuracy Done Right
September 21, 2017

Not all data is created equal. Earlier in this blog series, we highlighted the prevalence of dirty data and some of…

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Who's Haidee Image
Putting 3rd Party Data Providers to the Test
September 15, 2017

I was surprised to learn I could be so many people at one time! Disclosure: This is an actual experiment you…

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Dirty Data
Deloitte Study Reveals Consumer Marketing Data’s Dirty Little Secrets
September 12, 2017

Take it from Deloitte: What 3rd Party Data Providers & Exchanges Aren’t Telling You Unless you are in direct response advertising,…

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The Data Food Court Experience
December 16, 2016

Last time I talked about the recent trends of Farm to Table dining as it relates to data selection for marketers…

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Report Highlight: GigaOm Research on Customer Targeting
February 26, 2015

In the recent report “Customer Targeting: Beyond Demographics and ‘Likes’,” GigaOm Research analyst Paul Sweeting evaluates several obstacles that marketers face…

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Behind the success of the winning 2015 Super Bowl Ads
February 9, 2015

The Super Bowl is well established as the most anticipated event of the year, but 2015 took its popularity to a…

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Coffee Competition: The real difference between Seahawks and Patriots Fans
January 27, 2015

As America gears up for Super Bowl Sunday, team banter has flooded our newsfeeds, airwaves, and living rooms. From “Deflategate” to…

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Survey Says: The Value of Data Clean-Up
March 21, 2014

By Lauren Kreisberg, Research Director Ah, spring cleaning! Every once in a while it’s nice to conduct a grand cleanout –…

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