In: DMP

CDP-Article-MARTECH-ADVISOR
CDPs: Yet Another Acronym That Lets Marketers Down
July 19, 2018

CDPs, or customer data platforms, are the latest venture capital darling. Unfortunately, they’re not going to help marketers connect more meaningfully…

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MarketingCarnival
Data Provider Carnival Games
October 10, 2017

Episode 1:  Step Right Up “Step right up and try your luck,” is a phrase employed by carnival barkers everywhere. It’s…

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The Data Food Court Experience
December 16, 2016

Last time I talked about the recent trends of Farm to Table dining as it relates to data selection for marketers…

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Got Scale?
April 22, 2011

DSPs. DMPs. SSPs. RTB. Somewhere in this alphabet soup there is supposed to be an easier way for advertisers to buy…

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