In: marketing

Hiker
Unlocking the Elusive Consumer WHY
January 10, 2018

DatA look at how marketers’ can move beyond basic demographics and behavioral data to explore the human elements of their customers…

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MarketingCarnival
Data Provider Carnival Games
October 10, 2017

Episode 1:  Step Right Up “Step right up and try your luck,” is a phrase employed by carnival barkers everywhere. It’s…

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Data Accuracy
3 Steps to Data Accuracy Done Right
September 21, 2017

Not all data is created equal. Earlier in this blog series, we highlighted the prevalence of dirty data and some of…

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Data Garage Sale Image
Facing the DMP Data Marketplace Yard Sale
September 19, 2017

So many choices, so many sellers and you never know if what you picked is any good… Have you ever been…

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Who's Haidee Image
Putting 3rd Party Data Providers to the Test
September 15, 2017

I was surprised to learn I could be so many people at one time! Disclosure: This is an actual experiment you…

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Dirty Data
Deloitte Study Reveals Consumer Marketing Data’s Dirty Little Secrets
September 12, 2017

Take it from Deloitte: What 3rd Party Data Providers & Exchanges Aren’t Telling You Unless you are in direct response advertising,…

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It’s Time to Look Beyond Demographics When Targeting Millennials
March 3, 2017

Marketers who have based their messaging strategies on demographic data alone are wasting millions of dollars trying to reach Millennials like…

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Advertiser’s Mandate In The Age Of Ad Blocking: Blend In
September 9, 2015

This column, written by Pat LaPointe EVP at Resonate, originally appeared in MediaPost – Media Daily News September 9, 2015.  Consumers are…

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Behind the success of the winning 2015 Super Bowl Ads
February 9, 2015

The Super Bowl is well established as the most anticipated event of the year, but 2015 took its popularity to a…

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Coffee Competition: The real difference between Seahawks and Patriots Fans
January 27, 2015

As America gears up for Super Bowl Sunday, team banter has flooded our newsfeeds, airwaves, and living rooms. From “Deflategate” to…

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