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Transforming Fundraising with rAI-Powered Predictive Modeling

New Blue Interactive partnered with Resonate to modernize donor acquisition and reactivation using rAI-powered Predictive Modeling. By identifying next-best donors based on real-time behavioral signals, the campaign expanded reach, improved efficiency, and drove stronger fundraising performance during a critical year-end giving period.

Transforming Fundraising with rAI-Powered Predictive Modeling

Client Challenge

Growing fundraising revenue without overwhelming existing audiences.

New Blue Interactive’s client needed to expand their donor universe without over-emailing current supporters, maintain strong email deliverability during a high-stakes fundraising window and move beyond traditional list expansion and lookalike modeling. Legacy approaches relied on backward-looking data, making it difficult to confidently identify who was most likely to donate next.

Resonate Solution

Next-Best Donor Predictive Modeling

Resonate delivered a forward-looking approach to donor targeting—identifying individuals most likely to give next based on real-time behavioral signals, motivations, and intent.

How It Works

Powered by Resonate’s rAI-powered Predictive Modeling solution, your data is supercharged with our proprietary consumer behavioral data derived from billions of daily deterministic signals that capture shifts in donor sentiment invisible in static donor files.

Continuous Model Optimization:

Models are validated and tuned to maximize precision and ROI

Strategic Prioritization:

Audiences are scored and ranked, enabling focus on high-propensity donors while suppressing low-likelihood segments

Custom-Tailored Models:

Built specifically for campaign goals, timing, and donor segments

Resonate Data Results

Resonate’s predictive modeling delivered measurable, high-impact results:

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improvement in targeting precision
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expansion of the donor email universe

Most donor modeling in this space is just sophisticated look-alikes. It’s backward-looking by design. Resonate’s predictive model is forward-looking at its core with data that told us who was ready to give next, based on what people actually believe and care about right now. That shift expanded our client’s email universe, increased revenue per email, and produced the best fundraising results of the cycle. After 15 years in digital fundraising, this is the first time I’ve seen the model itself become a competitive advantage.

Taryn Rosenkranz, CEO & President, New Blue Interactive

The Model Became the Advantage

By shifting from static, backward-looking models to dynamic, predictive intelligence, New Blue Interactive unlocked a new level of fundraising performance.

Resonate’s ability to decode real-time motivations and translate them into actionable targeting gave the campaign a clear competitive advantage—driving stronger engagement, higher revenue per email, and scalable growth without compromising deliverability.

See How Resonate Can Help

Get a personalized walkthrough of the latest Resonate  capabilities mapped to your specific goals.