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Blog
January 15, 2021
[Infographic] How Granular Hispanic Segmentation Won the Pitch
January 13, 2021
How Americans’ Values Have Changed Amid Incendiary Politics
January 8, 2021
How Lululemon Must Reflect on Their Marketing Strategy for Mirror
December 23, 2020
The 12 Insights of Christmas Streaming
December 17, 2020
Learn How Real-Time Voter Intelligence Won the Persuadables in NE-2
December 15, 2020
Big Game, Bigger Ad Spend: 3 Audience Insights for Advertisers
December 11, 2020
Connecting with Consumers During Hanukkah
December 10, 2020
Featured in AW360: How the Latest Consumer Attitudes Will Shape the Season for Retail and Travel Brands
December 10, 2020
Featured In The Financial Brand: How Bank Marketers Should Respond Now
December 9, 2020
Why Etsy’s Holiday Ads are a Win with Consumers
December 8, 2020
Featured in Total Retail: Real-Time Data Will Make or Break Brick-and-Mortar Businesses
December 3, 2020
Making the Pivot: Going from Politics to Policy with Issue-driven Data
November 26, 2020
Gather ‘Round the Big Screen for Thanksgiving Football 2020
November 20, 2020
Enticing the Independent Vote: What Lessons Can Both Parties Learn After 2020?
November 19, 2020
Thanksgiving 2020: Who’s Doing the Dishes?
November 18, 2020
Think You’ll Sink When Cookies Disappear? Your Guide to Navigating the Post-Cookie Sea
November 13, 2020
How “Hey, Let’s Try to Predict the Election” Turned Into Pollster-Beating Results
November 13, 2020
Fore! Looking at ESPN v. CBS Masters Viewers in 2020
November 9, 2020
Jingle Shelves: How Can CPG Holiday Brands Connect with Consumers this Holiday Season?
November 6, 2020
2020 Holiday Travel: This Isn’t What We Meant When We Said Home for the Holidays
November 5, 2020
Facebook in the Face of Section 230: Where Consumers Stand
November 4, 2020
What I Learned From Talking to Casual Dining Leaders
October 29, 2020
Your Campaign is Short on Time. Target the Right Audience with the Right Message Today!
October 28, 2020
Featured In: The 2020 Playbook for Political Marketing in the Moment
October 27, 2020
How to Target After the Second Presidential Debate: Who Are the Swing Voters Heading to the Polls?
October 26, 2020
Holiday Spirits in the “No Normal”: Anticipating Holiday Alcohol Sales 2020
October 23, 2020
DMP Insights Not Cutting It? Level Up Your Consumer Understanding
October 23, 2020
More Tricks, Less Treats? A Look at Parents’ Views on Halloween 2020
October 22, 2020
Every Vote Counts: Winning GOTV Targeting in the Final Days
October 20, 2020
Meet 2020’s Critical Voters: The Left-Wing Loyalists
October 19, 2020
Just Released: Target Undecided Voters During These Critical Final Weeks
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