Consumers are complex and change their behaviors and preferences regularly, making it increasingly difficult for marketers to understand the why behind a customer’s buying decisions. Resonate reveals the why through the Human Element, a holistic understanding of a consumer that starts with what makes them the most human—their psychological drivers, values and motivations. We […]
When you think of luxury department stores, many likely come to mind. We whittled down the long list and honed in on three upscale retailers. We discovered some surprising differences in the product preferences and personal values of these customers. While Bloomingdales, Neiman Marcus and Saks Fifth Avenue sell many of the same brands and […]
Are your political campaigns hungry for deeper, more relevant voter data? The best data will help your teams develop the best campaigns – campaigns that will resonate with your target voter segments and win big on Election Day. The best data is homegrown from the most trustworthy sources and served fresh every day. It blooms […]
What can AI tell us about post-debate polls? The American electorate is generally viewed as a heterogeneous landscape, centered on candidates and partisan issues with politics that are nationally scaled. The problem with this world view is that it obscures the reality that each voter is an individual with experiences that are unique to their […]
Are your campaigns starving for better consumer data? The best data will help your teams develop the best campaigns – campaigns that exceed KPIs, delight your clients and help you win more business. The best data is also homegrown from the most trustworthy sources and served fresh every day. It blooms into a full picture […]
Amazon Prime Day has become the biggest retail event of the summer for shoppers, and Prime members have access to thousands of deals for 48 hours, up from last year’s 36-hour bonanza. The total number of shoppers is expected to grow by 13% year over year, and 56% of them are expected to spend even […]
What Does the Democratic Debate Say About Partisanship? The recent Democratic debates spawned a healthy amount of post-show discussion about who outshined who. So, what does the Democratic debate really say about partisanship? Political polls and the New York Times show that key takeaways from the event were the economy, health care, immigration, gun control […]
Many of the targeting strategies used by today’s marketers fall into “the uncanny valley,” a phrase coined by Masahiro Mori over 40 years ago to describe the strong aversion people feel when observing a robot or computer-generated image. Marketers aim to deepen the emotional appeal of their communications, but these attempts have used proxies of […]
Who do you picture when you think about someone who consumes energy drinks? Stressed-out college students? Gamers who want to stay up all night? It’s neither one. Resonate’s insights on the 28.4 million people who drank at least one energy drink in the last month paint a picture of a young to middle-aged dad, who […]
The tenure of the agency-client relationship is on the decline. Agencies are awash in an overwhelming amount of data and technology, and clients are calling for greater transparency. At the same time, agencies are being tasked to do more with less, and do it faster. With all the complexities in the agency world today, wasted […]
Do you really know who your best consumer segments are? We do! Imagine having incredibly deep insights on who’s purchasing your products in various channels and why. This is what Resonate is doing at massive scale for our CPG clients. One frustration I often hear from fast-moving consumer goods companies is the lack of easily […]
Consumers have changed the way they manage and control their finances over the last 10 years, making the role of the bank marketer even more challenging. Consumer preferences are constantly changing, and banks are grappling with the new wave of competition, some of which aren’t even banks. Tech companies like Amazon and Apple have plans […]
Did you know that 20.5 million people are buying apparel from Amazon’s Essentials, the online giant’s clothing brand. It’s not surprising given that 44% of them say they choose where to shop based on convenience. So what else do we know about Amazon’s apparel shoppers? View the infographic below to learn more about these consumers. […]
The Key to Victory in 2020: Moving Beyond the Voter File When President Trump invited Kim Kardashian to the White House to discuss prison reform in 2018, the photo opportunity got coverage, but there was actually a more important mission underway. It turns out the invitation was extended with a specific communications objective in mind: […]
In the last 10 years, almost every industry has been digitally disrupted by new technologies, new sources and applications of data and new consumer behaviors. The marketing department has been at the center of this disruption—the place where its first and most severe effects have been felt. This has resulted in the marketing organization stretching […]
More people than ever before are cutting the cord—53 million to be exact—with another 16.8 million considering it over the next three months. These consumers are moving to over-the-top (OTT) platforms, which provide access to TV shows and movies via the internet through services like Netflix and Hulu, without the need for a traditional cable […]
Agencies are in the midst of tumultuous change. They’ve been confronted with some major challenges like unexpected competition from consultants, brands ditching outside agencies and moving their ad operations in-house, and the major loss of trust and growing demand for transparency. Those issues among others have left the agency business in need of a serious […]
Long gone are the days of media companies just competing against each other. Consumers are absorbing news in multiple ways, and traditional media must develop fresh and innovative solutions for engaging with their audiences and advertisers. Star Tribune, the fifth largest newspaper in the country, tapped into Resonate’s consumer intelligence platform to better understand its […]
Helping Brands Understand “Why” Consumers Make Purchasing Decisions Fuels Significant Revenue and Client Growth RESTON, Va., May 22, 2019 (GLOBE NEWSWIRE) — In a business climate where direct brand relationships with consumers are increasingly vital, Resonate’s dynamic, always-on consumer intelligence marketing platform is experiencing unprecedented growth due to the wholly unique consumer behaviors, values and […]
Data-driven storytelling should be front and center for brands and agencies. That was clear from Resonate’s Storytelling event last week in New York City, where we spent the day with major brands and agencies learning how to use data to tell the most engaging stories to target audiences and teams of colleagues and leaders. Here […]
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