Blog
Consumer Intelligence: The CMO’s Sledgehammer For Breaking Down Silos
August 3, 2018Most of today’s CMOs understand the importance of breaking down organizational silos in the quest to build a modern marketing organization,…
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Have a Plan for Adding New Services? We’ve Got One For You
July 26, 2018There’s been a steady drumbeat of technology IPOs this year, with staggering valuations of software stocks. Recent IPOs are up an…
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CDPs: Yet Another Acronym That Lets Marketers Down
July 19, 2018CDPs, or customer data platforms, are the latest venture capital darling. Unfortunately, they’re not going to help marketers connect more meaningfully…
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Life After Facebook Partner Categories: How to Achieve Efficient, Effective Targeting
July 19, 2018There’s no doubt that the current privacy-sensitive environment is creating enormous challenges for marketers universally. Threatening, bad players, have caused increased…
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Is it time for an agency uprising?
July 12, 2018The answer is yes. Advertising and media agencies have been taking a beating. Ad Age and AdWeek are filled with stories…
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The Culture of Resonate: Driving Innovation and Recognition
June 26, 2018Here at Resonate, we recognize that redefining the consumer intelligence landscape requires more than just first-in-class technology and unique insights. It…
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The Washington Post Names Resonate a 2018 Top Workplace
June 25, 2018Resonate’s customer-centric culture drives its fourth placement on the prestigious annual list. RESTON, VA – JUNE 25, 2018 – Resonate, the…
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Bad to the Bone – How Good Surveys Produce Bad Data
June 20, 2018Imagine doing an online survey to get a better handle of your target audience and throwing out 20% of the responses….
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Customer Success is the New Customer Centricity – The 7 step Customer Success Strategy for Martech Companies
June 20, 2018It’s surprising that customer centricity is such a buzzword these days. How did we lose focus on customers so much that…
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The Evolution of Resonate: Understanding People Better, Helping Clients Succeed
June 11, 2018Every once in a while, you have time to reflect. I was recently asked to describe Resonate’s evolution, and it’s simply…
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