Blog

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Is it time for an agency uprising?
July 12, 2018

The answer is yes. Advertising and media agencies have been taking a beating. Ad Age and AdWeek are filled with stories…

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The Culture of Resonate: Driving Innovation and Recognition
June 26, 2018

Here at Resonate, we recognize that redefining the consumer intelligence landscape requires more than just first-in-class technology and unique insights. It…

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The Washington Post Names Resonate a 2018 Top Workplace
June 25, 2018

Resonate’s customer-centric culture drives its fourth placement on the prestigious annual list. RESTON, VA – JUNE 25, 2018 – Resonate, the…

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Bad to the Bone – How Good Surveys Produce Bad Data
June 20, 2018

Imagine doing an online survey to get a better handle of your target audience and throwing out 20% of the responses….

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Customer Success is the New Customer Centricity – The 7 step Customer Success Strategy for Martech Companies
June 20, 2018

It’s surprising that customer centricity is such a buzzword these days. How did we lose focus on customers so much that…

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The Evolution of Resonate: Understanding People Better, Helping Clients Succeed
June 11, 2018

Every once in a while, you have time to reflect. I was recently asked to describe Resonate’s evolution, and it’s simply…

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We tracked a dramatic shift in voter patterns in AZ-08. How secure is your district?
May 29, 2018

In a nationally watched Arizona special election last month, a Democrat came close to victory in a district Republicans won by…

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Texas Too Close to Call? How Will Your Side Fare?
May 9, 2018

A recent Quinnipiac poll found the 2018 Senate race in Texas “too close to call”, suggesting things may be a little…

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How Advertising and Subscriptions Win Together
May 9, 2018

As subscription revenue growth across print and digital audiences has become the new norm in the media industry, publishers can no…

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Resonate Named As One of the Best Places to Work in Virginia For Fourth Year in a Row
May 7, 2018

The Best Places to Work in Virginia is a survey and awards program dedicated to identifying and recognizing the area’s best…

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