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Resonate Achieves Unprecedented Growth by Delivering Deeper Consumer Insights Tailored for the Direct Brand Economy

May 22, 2019/in Blog Page, Press Release /by Resonate

Helping Brands Understand “Why” Consumers Make Purchasing Decisions Fuels Significant Revenue and Client Growth RESTON, Va., May 22, 2019 (GLOBE NEWSWIRE) — In a business climate where direct brand relationships with consumers are increasingly vital, Resonate’s dynamic, always-on consumer intelligence marketing platform is experiencing unprecedented growth due to the wholly unique consumer behaviors, values and […]

10 Things We Learned About Insights-Driven Storytelling

May 21, 2019/in Blog Page, Company /by Tania Anderson

Data-driven storytelling should be front and center for brands and agencies. That was clear from Resonate’s Storytelling event last week in New York City, where we spent the day with major brands and agencies learning how to use data to tell the most engaging stories to target audiences and teams of colleagues and leaders. Here […]

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Reaching Voters With Connected TV

You Down with OTT?

May 20, 2019/in Blog Page, Politics & Advocacy /by Resonate

If political campaigns don’t have over-the-top (OTT) or Connected TV advertising in their plans for the 2020 elections, a huge opportunity will be missed. The OTT viewing audience is growing rapidly, and it offers a new and modern opportunity for political campaigns to reach a growing segment of voters. There are more video streaming service […]

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Can Walmart and Target Give Brands A Better Way to Reach Consumers?

May 1, 2019/in Blog Page /by Ray Faust

When the IAB announced this year’s lineup of presenting media companies for NewFronts, observers noted not only who wasn’t there (Disney due to the timing of the 21st Century Fox acquisition), but also two first-time entrants: Walmart/VUDU and Target. These retail giants have well-known media offerings, but this move signals a greater strategic emphasis on […]

How To Strengthen Connections with Moms this Mother’s Day

May 1, 2019/in Blog Page /by Sarah Title

We love our moms 365 days a year, but on one special day in May, we all take the opportunity to show them how much we care about them, as we truly should. At Resonate, we’re celebrating moms by taking a deep dive into our Mom-related data. Moms are strong and powerful, especially when it […]

March Madness Snackers: The Why Behind Their Consumer Purchases

April 24, 2019/in Blog Page, Consumer Insights /by Chip Crane

As an LSU student during the Shaq days, I have a great fondness for March Madness. A full month of excitement, friendly competition among friends and no shortage of games to watch. March Madness is also a great reason to enjoy some good drinks and snacks while watching the games with friends and family. Around […]

Companies Taking a Stand

4 Ways to Drive Performance with Corporate-Consumer Value Alignment

April 17, 2019/in Blog Page /by Resonate

Companies were often hesitant to speak out on social issues, unless it was tax or regulation-related because they had nothing to gain and everything to lose. Their creative and messaging focused on the brand promise, product or service feature they were selling and that’s all consumers expected. Today, people want more from brands. It’s not […]

[Infographic] Get to Know 37.3 Million Bank Switchers

April 11, 2019/in Blog Page /by Resonate

37.3 million U.S. consumers are planning to or could be persuaded to switch banks in the next year. This presents a massive opportunity for bank marketers to connect with current customers and prospective customers who could be on the fence. The key to more meaningful engagement is to have a deeper understanding of these switchers, […]

Become Kick Ass Data Expert

3 Ways You Can Be a Kick-A$$ Data Expert

April 2, 2019/in Blog Page /by Resonate

Before the digital age of media, print publishers conducted detailed surveys of their audience, which salespeople would use to sell ad packages to brands. With the rise of digital media and programmatic auctions, advertisers believed in the power of their first-party data, and publisher contextual and audience insights fell by the wayside. Thankfully, advertisers are […]

[Quiz] Do You Know the Generations as Well as You Think You Do?

March 19, 2019/in Blog Page /by Resonate

As marketers we’ve fallen into a pattern—marketing to entire generations as if every person in that group is the same, when they all have different interests, motivations and values. Do you know how different the older and younger segments within a generation are from one another? Take our quiz to find out and then pass […]

3 Steps You Need To Take For Better Storytelling

March 5, 2019/in Blog Page /by Ray Faust

Publishers have access to a lot of first-party data about their audiences, including web behavior, app registrations and email sign-ups. While this is helpful, it doesn’t communicate an entire story to advertisers about their audiences beyond clicks and pageviews. It’s time for publishers to gain a deeper understanding of these consumers’ values, motivations and intent […]

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[Infographic] Are You Capturing Today’s Loyalty Lovers?

February 13, 2019/in Blog Page, Consumer Insights /by Resonate

Consumers these days belong to multiple loyalty programs–earning rewards for everything from their grocery runs to personal and business travel. But membership growth in loyalty programs has slowed down, signaling that people are losing interest in static rewards. With deep consumer insights, brands can give their loyalty programs the boost they need to retain current […]

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[Infographic] 3 Steps to Boost Your Customer Acquisition

February 12, 2019/in Blog Page, Consumer Insights /by Resonate

In this age of the customer, acquisition strategies need to focus on creating stronger, longer lasting connections with consumers. And the key to more meaningful engagement is having a deeper understanding of today’s shoppers, including the values and motivations that guide their daily decisions. Here are three insights-driven steps for successfully reaching and engaging with your prospective […]

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Is Your Data Legit? Here Are 5 Ways To Know For Sure

February 4, 2019/in Blog Page /by Resonate

Third-party data is kind of like a C-list celebrity; it doesn’t have the best reputation. Publishers still need it to bulk up audience targeting efforts or for demo requirements. So that means data vendors must be able to show transparency and accuracy of its third-party data. Here are five questions to address with your data vendors: […]

Add Life to Your Static Customer Data

January 30, 2019/in Blog Page, Consumer Insights /by Chip Crane

Purchase segments from IRI, Kantar and others have been around for years, but their face value isn’t helpful unless you are using them in your digital campaigns. Resonate is making these purchase segments more insightful and actionable by overlaying our 12,000 insights like psychographics, values and purchase behaviors, or what we call the Human Element. […]

[Infographic] Baby Boomers: The Twinsies Generation

January 28, 2019/in Agency, Blog Page, Brand /by Bill Zhang

As marketers, we’ve developed a really bad habit—speaking to whole generations as though every person in that segment is the same. But we know that not all baby boomers are created equal. While baby boomers have the most commonalities of all the generations, there are important nuances to consider in your marketing plans. Let’s look […]

The 3 Keys to Moving Beyond Cardboard Personas

January 25, 2019/in Blog Page, In the News /by Jonathan Ricard

Many of the targeting strategies used by today’s marketers fall into “the uncanny valley,” a phrase coined by Masahiro Mori over 40 years ago to describe the strong aversion people feel when observing a robot or computer-generated image. Marketers aim to deepen the emotional appeal of their communications, but these attempts have used proxies of […]

[Infographic] Generation Z: The Price-Conscious Traditionalist

January 21, 2019/in Blog Page, Consumer Insights /by Resonate

How well do you know one of today’s youngest generations? Aside from their love of iPhones and Instagram, how do you know if you’re connecting with them effectively? Generation Z is considered one of the most intriguing generations, even though they’re no more than 20 years old. The Resonate platform revealed several interesting insights about […]

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[Infographic] Generation X: The Yin and Yang Consumers

January 17, 2019/in Blog Page, Consumer Insights /by Resonate

One of the most common ways personas are segmented in marketing is by generation. But there are distinct nuances within age groups that marketers should consider when developing their strategies for reaching certain consumers. Generation X is one of the most perplexing generations. Despite being the smallest in numbers, its older segment, ages 46-53, couldn’t […]

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Why Nike’s Colin Kaepernick Gamble Wouldn’t Work for Under Armour

January 17, 2019/in Blog Page, Consumer Insights, Data, In the News /by Matt Crush

Another brand has us talking yet again about its role in societal debates. This time it’s Gillette and its ad focused on the Me Too movement. Consumers are definitely lining up on one side (supporting Gillette and its message) or the other (banning the product for portraying all men as villains). Gillette has yet to […]

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