Blog

The-CMOs-Sledgehammer-For-Breaking-Down-Silos-blog-header
Consumer Intelligence: The CMO’s Sledgehammer For Breaking Down Silos
August 3, 2018

Most of today’s CMOs understand the importance of breaking down organizational silos in the quest to build a modern marketing organization,…

Read More
Agency Uprising Challenge Convention
Have a Plan for Adding New Services? We’ve Got One For You
July 26, 2018

There’s been a steady drumbeat of technology IPOs this year, with staggering valuations of software stocks. Recent IPOs are up an…

Read More
CDP-Article-MARTECH-ADVISOR
CDPs: Yet Another Acronym That Lets Marketers Down
July 19, 2018

CDPs, or customer data platforms, are the latest venture capital darling. Unfortunately, they’re not going to help marketers connect more meaningfully…

Read More
2018-Q3-FACEBOOK PARTNER VIDEOS-lisa-blog-2560x1440
Life After Facebook Partner Categories: How to Achieve Efficient, Effective Targeting
July 19, 2018

There’s no doubt that the current privacy-sensitive environment is creating enormous challenges for marketers universally. Threatening, bad players, have caused increased…

Read More
Time for Agency Uprising Image
Is it time for an agency uprising?
July 12, 2018

The answer is yes. Advertising and media agencies have been taking a beating. Ad Age and AdWeek are filled with stories…

Read More
CEO Blog Company Culture Image
The Culture of Resonate: Driving Innovation and Recognition
June 26, 2018

Here at Resonate, we recognize that redefining the consumer intelligence landscape requires more than just first-in-class technology and unique insights. It…

Read More
Resonate - Washington Post Best Place to Work Image
The Washington Post Names Resonate a 2018 Top Workplace
June 25, 2018

Resonate’s customer-centric culture drives its fourth placement on the prestigious annual list. RESTON, VA – JUNE 25, 2018 – Resonate, the…

Read More
Bob_ARF-Presentation
Bad to the Bone – How Good Surveys Produce Bad Data
June 20, 2018

Imagine doing an online survey to get a better handle of your target audience and throwing out 20% of the responses….

Read More
Customer Success - 7 step customer success strategy for martch companies
Customer Success is the New Customer Centricity – The 7 step Customer Success Strategy for Martech Companies
June 20, 2018

It’s surprising that customer centricity is such a buzzword these days. How did we lose focus on customers so much that…

Read More
CEO Blog
The Evolution of Resonate: Understanding People Better, Helping Clients Succeed
June 11, 2018

Every once in a while, you have time to reflect. I was recently asked to describe Resonate’s evolution, and it’s simply…

Read More
See more premium WordPress themes by TommusRhodus