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Understanding Voter Behavior in Pennsylvania – An Unpredictable Battleground

March 5, 2018

Political media consumption across Pennsylvania is a reinforcement of the state’s role as an unpredictable battleground. A battleground that Trump won…

Values Targeting is the New Right Swipe

February 14, 2018

If you wouldn’t go on a date with every male or female in the world, why would you target your marketing…

Texas for the Taking: Independents Could Shape Political Future of Lone Star State

February 9, 2018

For over 100 years, the Democratic Party dominated the state of Texas. Bold and blue, the Lone Star State sent a…

Patriots vs. Eagles: A Tale of Two Fan Bases

February 1, 2018

Ahead of Sunday’s big game, we wanted to take a look at the real driving forces behind this years AFC and…

Voters - Big data in battleground states

How Big Data Can Drive U.S. House Battleground Wins

February 1, 2018

As a follow-up to our most recent blog on the U.S. Senate midterm outlook, we wanted to assess the state of…

2018 US Senate Outlook and Early On the Ground Realities

January 22, 2018

It’s early, although the dawn of the 2018 senate midterm elections has emerged from an unprecedented year of political sensationalism. The…

Unlocking the Elusive Consumer WHY

January 10, 2018

DatA look at how marketers’ can move beyond basic demographics and behavioral data to explore the human elements of their customers…

On-Demand Webinar: Marketing Leaders’ Customer Strategies are Failing

January 4, 2018

Better customer experiences equal higher revenue growth. As this reality has set in, companies are looking to their marketing and customer…

Midterm Election Preview: Millennial Voter Infographic

December 7, 2017

As part of Resonate’s 2018 Midterm Election Preview Infographic Series, we take a look at the generation that will pass baby…

Alabama Conservative Media Bubble - Header Image

Breaking Down the Alabama Conservative Media Bubble

November 30, 2017

Deep in the Heart of Dixie is an online conservative media bubble made up of nearly half a million Alabamians. The…