Blog
CDPs: Yet Another Acronym That Lets Marketers Down
July 19, 2018CDPs, or customer data platforms, are the latest venture capital darling. Unfortunately, they’re not going to help marketers connect more meaningfully…
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Life After Facebook Partner Categories: How to Achieve Efficient, Effective Targeting
July 19, 2018There’s no doubt that the current privacy-sensitive environment is creating enormous challenges for marketers universally. Threatening, bad players, have caused increased…
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Is it time for an agency uprising?
July 12, 2018The answer is yes. Advertising and media agencies have been taking a beating. Ad Age and AdWeek are filled with stories…
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The Culture of Resonate: Driving Innovation and Recognition
June 26, 2018Here at Resonate, we recognize that redefining the consumer intelligence landscape requires more than just first-in-class technology and unique insights. It…
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The Washington Post Names Resonate a 2018 Top Workplace
June 25, 2018Resonate’s customer-centric culture drives its fourth placement on the prestigious annual list. RESTON, VA – JUNE 25, 2018 – Resonate, the…
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Bad to the Bone – How Good Surveys Produce Bad Data
June 20, 2018Imagine doing an online survey to get a better handle of your target audience and throwing out 20% of the responses….
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Customer Success is the New Customer Centricity – The 7 step Customer Success Strategy for Martech Companies
June 20, 2018It’s surprising that customer centricity is such a buzzword these days. How did we lose focus on customers so much that…
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The Evolution of Resonate: Understanding People Better, Helping Clients Succeed
June 11, 2018Every once in a while, you have time to reflect. I was recently asked to describe Resonate’s evolution, and it’s simply…
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We tracked a dramatic shift in voter patterns in AZ-08. How secure is your district?
May 29, 2018In a nationally watched Arizona special election last month, a Democrat came close to victory in a district Republicans won by…
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Texas Too Close to Call? How Will Your Side Fare?
May 9, 2018A recent Quinnipiac poll found the 2018 Senate race in Texas “too close to call”, suggesting things may be a little…
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