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State of the Consumer

Consumers have more control than ever before over their interaction with brands, products and retailers. In order to acquire and retain the modern shopper, companies need to better understand the dynamics impacting consumers’ shopping behaviors so they can build more resonant products and services. Brands can use consumers’ influential values and behaviors to help them […]

How to Capture Today’s Activist Shopper

[Infographic]: How to Capture Today’s Activist Shopper

How to Capture Today’s Activist Shopper Consumers today are faced with choice overload, and new factors are impacting the buying decisions and shopping behaviors of the modern shopper. Everything from a company’s charity donations to their online reviews influences a consumer’s decision about who they’ll do business with. How can you leverage these factors to […]

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Green Tax Supporter

[Infographic]: Get to Know the Green Tax Supporters

You can’t blame Columbus for thinking the earth was flat when he had such limited technology. Today, many people in politics still think the voter landscape is flat, but it couldn’t be further from the truth. Resonate used AI-powered data science to discover eight hidden dimensions of voters who are highly clustered together based on […]

Democratic Debate #4: The Results Are In…

Resonate’s AI-driven voter insights drawn from best-in-class survey research and analyzing both online and offline behaviors, reveals a dynamic, nuanced picture of the American electorate. Resonate’s insights go beyond an analysis of the static voter file or other third-party data. Unlike traditional polling, the Resonate insights factor in not only what people say, but what […]

How to Navigate Through Voter Pitfalls in the Race for 2020

[Video] How to Navigate Through Voter Pitfalls in the Race for 2020

How AI-driven Insights Help Navigate the Erosion of the Left/Right Divide Reducing Republicans and Democrats into simplistic binary categories is doing the electorate, and your campaign, an injustice. Using AI-driven insights to reveal the issues voters actually care about gives campaigns the ability to message critical segments of voters persuadable on the issue level, regardless […]

What Happened to Interest in the Democratic Candidates?

What Democratic primary candidates have benefited from Impeachment? Which have suffered? The Resonate Candidate Index (RCI) is a measurement of real-time engagement with online content centered on each of the Democratic primary candidates in the 2020 election season. Resonate uses AI-driven voter insights combined with best-in-class survey research, as well as the monitoring of more […]

How Does Your Congressional District Feel About the Impeachment Inquiry?

How Does Your Congressional District Feel About the Impeachment Inquiry?

What does your congressional district mean for impeachment interest? The Resonate platform uses artificial intelligence and machine learning, paired with the largest U.S. voter survey, to reveal a nuanced, real-time picture of the American electorate at the individual level. The Resonate Candidate Index predicts the rise and fall in positive content surrounding candidates in the […]

Climage Change Blog

Resonate Candidate Index and the Climate Town Hall

What can artificial intelligence tell us about the climate town hall? Resonate uses AI machine learning and best-in-class survey research paired with trackable online and offline behaviors to reveal a holistic view of the American voter, which is a critical component heading into an already high-stakes 2020 election season. We published Resonate Candidate Index values […]

66 million Insurance Switchers

New Resonate Analysis Finds That 66 Million Americans Are Considering Switching Insurance Providers in the Coming Year

Report Reveals Top Reasons Consumers Are Thinking About Making an Insurance Change in the Next 12 Months RESTON, VA, September 24, 2019 – Resonate, the leading provider of consumer intelligence for marketers, has released its latest wave of insights into the consumer insurance market, and the findings are startling: Nearly 66 million Americans are switching or […]

Post Democratic Debate

So, Who Really Won the Third Democratic Debate?

Resonate’s AI-driven voter insights combined with best-in-class survey research and monitoring both online and offline behaviors reveals a dynamic, nuanced picture of the American electorate on an individual level. Resonate’s insights are homegrown from trustworthy sources, served fresh daily and go beyond an analysis of the static voter file combined with third-party data. Resonate’s data […]

1903 Survey Release

1903 Survey Wave – Restaurants and Alcohol

Big news! The latest survey wave, 1903, has been released into the platform. We surveyed 18,000 consumers about restaurants and alcohol. There are now 142 new values across 25 attributes on restaurants and 105 new values across 14 attributes on alcohol. A good portion of this new survey data is dedicated to new restaurants, particularly […]

Climate Change Denier

[Infographic]: Get to Know the Climate Change Deniers

Resonate discovered eight hidden dimensions of voters who are highly clustered together based on familiar patterns and some surprises. One of these newly uncovered dimensions is the climate change denier. Their core similarities are that they don’t believe climate change exists or that Russia interfered with the election. Connecting with this voter segment requires a […]

Understanding The Why Behind Consumer Decisions

[Video] The Resonate Platform Reveals the WHY Behind Consumer Behavior

 Consumers are complex and change their behaviors and preferences regularly, making it increasingly difficult for marketers to understand the why behind a customer’s buying decisions. Resonate reveals the why through the Human Element, a holistic understanding of a consumer that starts with what makes them the most human—their psychological drivers, values and motivations. We […]

What Makes Neiman Marcus, Saks Fifth Avenue and Bloomingdales Shoppers Unique? Looking Beyond the Luxury Label

When you think of luxury department stores, many likely come to mind. We whittled down the long list and honed in on three upscale retailers. We discovered some surprising differences in the product preferences and personal values of these customers. While Bloomingdales, Neiman Marcus and Saks Fifth Avenue sell many of the same brands and […]

Post Debate Lift

Democratic Debate #2: The Results Are In…

Democratic Debate #2: The Results Are In… Resonate’s AI-driven voter insights combined with best-in-class survey research and monitoring both online and offline behaviors reveals a dynamic, nuanced picture of the American electorate. Resonate’s insights go beyond an analysis of the static voter file combined with third-party data. Unlike traditional polling, the Resonate platform not only […]

Move beyond the voter file in 2020 and upgrade your voter data

[Infographic] The Best Voter Data Drives Winning Political Campaigns

Are your political campaigns hungry for deeper, more relevant voter data? The best data will help your teams develop the best campaigns – campaigns that will resonate with your target voter segments and win big on Election Day. The best data is homegrown from the most trustworthy sources and served fresh every day. It blooms […]

Post Debate Lift

How Political Debates Really Move The Dial

What can AI tell us about post-debate polls? The American electorate is generally viewed as a heterogeneous landscape, centered on candidates and partisan issues with politics that are nationally scaled. The problem with this world view is that it obscures the reality that each voter is an individual with experiences that are unique to their […]

Satisfy Your Craving For Better Data

[Infographic] The Best Campaigns Sprout from the Best Data

Are your campaigns starving for better consumer data? The best data will help your teams develop the best campaigns – campaigns that exceed KPIs, delight your clients and help you win more business. The best data is also homegrown from the most trustworthy sources and served fresh every day. It blooms into a full picture […]

Amazon Prime Day Shoppers

Why Are Amazon Prime Shoppers So Damn Loyal?

Amazon Prime Day has become the biggest retail event of the summer for shoppers, and Prime members have access to thousands of deals for 48 hours, up from last year’s 36-hour bonanza. The total number of shoppers is expected to grow by 13% year over year, and 56% of them are expected to spend even […]

Does partisan politics drive voter turnout or voter burnout

Navigating the Unpredictable 2020 Election: Politics or Policy?

What Does the Democratic Debate Say About Partisanship? The recent Democratic debates spawned a healthy amount of post-show discussion about who outshined who. So, what does the Democratic debate really say about partisanship? Political polls and the New York Times show that key takeaways from the event were the economy, health care, immigration, gun control […]

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