The way people shop is changing and nowhere is it more evident than in the mattress business. Mattress Firm recently declared bankruptcy to get out of leases that were no longer tenable and will close as many as 700 stores before year-end. At the same time, Casper, a direct-to-consumer mattress company founded in 2014, posted […]
Undecided voters can decide elections. If your campaign’s in a close race down the stretch, you understand the importance of putting dollars behind identifying and targeting known swing voters well before they head into the voting booth. With just three weeks remaining until Election Day, engaging this critical segment with a message worthy of their […]
Did you know that 20.5 million people are buying apparel from Amazon’s Essentials, the online giant’s clothing brand. It’s not surprising given that 44% of them say they choose where to shop based on convenience. So what else do we know about Amazon’s apparel shoppers? View the infographic below to learn more about these consumers. […]
How many times have you cringed at a marketing or ad proposal that targets “moms who want to delight their children”? Or can there possibly be one more article on how to market to “today’s millennial”? In marketing and advertising, personas help us define who we’re selling to and in turn, guide us in creating […]
In December 2017, Democratic candidate for Senate, Doug Jones, implemented a revolutionary targeting tactic that influenced the online behavior of tens of thousands of voters a week before the election. During the lead up to the election, Resonate’s data science team identified 250k voters who predominately engaged with news and reporting from conservative sources. Collectively, […]
Merriam-Webster defines a “frenemy” as “one who pretends to be a friend but is actually an enemy.” It may sound like something out of the movie, “Mean Girls,” but really it emerged in the 1950s to describe the complicated U.S.-Russia relationship. Many retailers and apparel brands describe their relationship with Amazon on frenemy terms. For […]
Speed is everything in technology. The performance of enterprise tools effects everything from crucial business decisions and growth strategies to new product development and customer acquisition. That’s why in the Fall of 2016, the Resonate engineering team started exploring how we could make our consumer insights platform much faster and more robust. We knew the […]
Do you really know who your best consumer segments are? We do! Imagine having incredibly deep insights on who’s purchasing your products in various channels and why. This is what Resonate is doing at massive scale for our CPG clients. One frustration I often hear from fast-moving consumer goods companies is the lack of easily […]
The Supreme Court nomination process has rocked the midterm elections. But if you were there in 2016, you’re prepared for late game surprises – the ones with the potential to swing elections and demand on-the-fly strategy changes. At Resonate, we operate in real-time. We have immediately deployable models for online voter targeting, refreshed nightly to […]
How did we survive before Fitbit, Alexa and Nest? In just a few short years, connected devices and smart home products have moved from pipe dream to mainstream. It’s an incredible opportunity for the property and casualty insurance industry as data from connected devices can have a profound effect on everything from new insurance offerings […]
Did you know that nearly 80% of U.S. consumers choose retailers that carry cost-effective products? It’s not surprising that with so many consumers prioritizing cost this holiday season there are also 57 million consumers who wait for Black Friday and 50 million shoppers who wait for Cyber Monday to make purchases. Who are these shoppers and how can you attract them to your online […]
Consumers have used loyalty programs to get rewards and perks from their favorite brands. But there are signs that the number of loyalty program members are starting to slip. It’s time for marketers to take their loyalty programs to the next level through a better understanding of what their customers want. View the infographic below […]
I remember when my kids were younger, they went through the “why?” phase. Days were filled with “why?” this and “why?” that. Each of my answers was met with another adorable, “But whyyyy?” A “curious kid” asks on average 73 questions a day. (Thank goodness for Google!) What I also realized as a parent was […]
Banks have traditionally led innovation in their industry, offering consumers a lot of new ways to manage their money. But with 5.6 million consumers planning to switch banks in the next year, it’s clear banks need even more innovation and better ways to connect with current and future customers. View the infographic below to learn […]
Most of today’s CMOs understand the importance of breaking down organizational silos in the quest to build a modern marketing organization, one that can keep pace with the ever-evolving consumer. But knowing where to start is another matter altogether. Marketing departments, particularly at large legacy brands, are often established entities with their own systems, cultures […]
New Competitors, New Technology Among Challenges Facing Financial Services Marketers RESTON, Va., Aug. 23, 2018 (GLOBE NEWSWIRE) — Resonate, the leading provider of consumer intelligence and insights for marketers, today announced the release of its new report, The Bank Marketers’ Playbook: Consumer Insights to Score Lasting Connections. The report outlines the challenges facing traditional consumer banks and […]
There’s been a steady drumbeat of technology IPOs this year, with staggering valuations of software stocks. Recent IPOs are up an average of 28% in the last month alone versus the entire software market that’s up 13% in the same period, according to Investor’s Business Daily. If you’re an advertising agency, you’ve contributed to the […]
CDPs, or customer data platforms, are the latest venture capital darling. Unfortunately, they’re not going to help marketers connect more meaningfully with consumers. Andy Hunn, Chief Operating Officer, Resonate tell us why The newest acronym taking our industry by storm is CDP. And unfortunately, this one isn’t going to help marketers connect more meaningfully with consumers either. […]
There’s no doubt that the current privacy-sensitive environment is creating enormous challenges for marketers universally. Threatening, bad players, have caused increased scrutiny of all third-party data providers and marketers are reeling from round after round of changes from Google, YouTube and Facebook. The recently announced removal of Facebook’s Partner Categories, the social platform’s third-party data […]
The answer is yes. Advertising and media agencies have been taking a beating. Ad Age and AdWeek are filled with stories about competition from completely new players, outdated agency models, a lack of talent and creativity and big firms losing their sway to smaller players. Sounds like it’s time for agencies to wake up and […]
