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Two 35-year-old millennial moms stand before a brand. Are they the same?  If you’re using flat segments, yes. But, if your data is powered with dynamic, AI-driven insights to reveal a holistic picture of your consumers as humans, no. One woman is a suburbanite who utilizes online grocery orders and views family time as the best part of the day. The other is a city dweller who works full-time, values excitement, was recently vaccinated, and can't wait to resume travel.…