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January 2021

ADWEEK Outlook 2021: The Year Ahead in Marketing and Media

January 26 @ 8:00 am - January 28 @ 5:00 pm
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Three Ways Fresh Data Can Make or Break Your 2021  Wednesday, January 27 | 11:45-12:05pm ET Consumers faced a stunning pace of change in 2020. With 2021 shaping up to be equally uncertain, fresh consumer data remains critical to success in brand marketing and advertising. Resonate CMO Ericka Podesta McCoy shares three real-world use cases of growth driven by relevant data and deep, AI-driven human understanding. In times of unpredictability, the freshest and deepest consumer data – in real-time and at scale – is the difference between success and failure. REGISTER NOW

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Digiday Brand Summit

January 27 @ 8:00 am - January 29 @ 5:00 pm
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Brands have been repeatedly tested to pivot faster, message more accurately and embody purpose. As they navigate the next stages of what their identities look like under those challenges, how are they reaffirming their commitments to consumers? What channels are they using to reach consumers and where are they seeing opportunity? At Digiday's Brand Summit LIVE, leading experts will share how they are strategizing for the year to reconnect and re-establish key relationships with consumers as they reaffirm their new…

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[Webinar] 2021 State of OTT + Actionable Audience Insights

January 28 @ 1:00 pm - 2:00 pm
Your Desk

2020 was a big year for OTT. But what does 2021 hold in store? With more people staying at home, understanding the present and future of streaming is crucial for advertisers. Join Resonate OTT experts Ericka Podesta McCoy, CMO, and SVP Agency Jonathan Ricard for a roundtable discussion including Joseph Naylor, Senior Director - Product, Data & Advertising Technologies at Cox Media Group. We’ll share insights from the Ignite Platform™ and real-world use cases that uncover a granular understanding of OTT consumer behavior, advertiser…

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