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Simulated Consumers, Real Answers

Everything Marketers Need to Know About Synthetic Data

Live Webinar | Tuesday, November 17 | 1 PM ET

Synthetic data is already shaping real marketing decisions: cutting research times, driving faster testing, and even creating real-world audiences to spend media against. Learn how to move from “Should we try this?” to “This is really paying off!” with confidence and speed.

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Simulated Consumers, Real Answers

Industry Research Meets Real-World Results

Hear what the data says and what it looks like in practice.

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Zeid Khater

Analyst, Forrester

Zeid will share what industry-leading research reveals about how marketers are successfully adopting synthetic data, where they’re delivering value, and how to set the right standards for excellence with synthetic consumers.

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Corey Mull

Vice President, Data Science and Machine Learning Engineering, Resonate

Corey will ground the research in the real world with actual use cases from organizations seeing real results with Resonate’s Digital Twins.

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Meredith Albertson

Chief Marketing Officer, Resonate

Meredith will moderate the conversation and bring the marketer’s perspective. As a CMO weighing these same decisions, she’ll ask the questions marketing leaders need answered before they put synthetic data to work on their own teams.

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See how marketers are using synthetic audiences now

Find out how marketers and agencies are putting synthetic audiences to work today and which use cases have gained real traction.

Know which questions suit simulation best

Learn which decisions and questions are the best fit for synthetic consumers, so you test smarter and move faster.

Ask vendors the right questions

Get the questions to ask any vendor about the data behind a synthetic audience, so you build on the right foundation.

Introducing Resonate Digital Twins

Every marketing team has a question its data can’t answer, often because no one would think to put it in a survey. Resonate Digital Twins gives you a way to ask it anyway. We build digital twins grounded in real people’s responses, ask them your question, and turn their answers into audiences you can target in about five days.

Register for the Webinar

Tuesday, November 17 | 1 PM ET

Simulated Consumers, Real Answers: Everything Marketers Need to Know About Synthetic Data.

Join Forrester Analyst Zeid Khater and Resonate’s Corey Mull to learn how marketers are adopting synthetic data, where it’s delivering value, and what to ask before you build on it. Can’t make it live? Register anyway and we’ll send you the recording.

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