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On-demand intelligence built on real people

Resonate Digital Twins predict what any consumer or constituent will think, feel, or do next, then connect you to the real people behind those answers. No one else pairs predictive insight with a targetable audience, so every research dollar earns twice.

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Real answers to any question, wherever you need them

Use Resonate’s Digital Twins wherever a question stalls a decision. Resonate takes the guesswork out of the equation, and eliminates the need for expensive, time-consuming research.

  • Forecast scenarios
    Predict how a market will react and understand performance before your ad runs.
  • Guide campaign decisions
    Use response patterns to guide where and how to reach a target segment.
  • Explore new markets
    Understand a market or better understand a segment before you invest or launch products and campaigns.
  • Reach the hard-to-recruit
    Surface niche segments panels can’t easily recruit.
  • Test before launch
    Validate offers, pricing, messaging, naming or creative concepts before you spend.
  • Understand the why
    Mine open-ended responses for the reasoning behind the data.

Trust the individual, not the average

Every answer traces to what drives an individual, not a panel average or a generic chatbot's guess, and is validated against real responses, so what you build converts.

Turn answers into targetable audiences

Every engagement hands you the people, not a report about them, so what you learn becomes who you reach and your media stops missing.

Cut the wait, not the credibility

Get an answer in days instead of months, at a fraction of a full study's cost, so you stop choosing between moving fast and knowing.

Superior data quality for teams where guesses aren’t good enough

  • 93%
    Avg. match between synthetic and fielded research
  • ✓
    Resonate has correctly forecast multiple competitive primary elections, including an exact vote-share match
  • 1 Day
    Delivered a directionally strong, activatable audience for a mature, well-understood brand category
  • +5%
    Candidate outperformance against projections

Our client needed more answers than we'd previously been able to give them. What's more, they operate in a category lacking direct purchase data to leverage. This meant we needed to go straight to the source and ask consumers questions about their unique preferences. Resonate’s Digital Twins made it possible to see meaningful distinctions between potential customers that we previously couldn't access. We quickly got answers to important client questions, and the insights from Digital Twins provided a real audience we could activate and target with media.

Julia Weiss, VP Media, Wpromote x Giant Spoon

It’s time to ignite your growth

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Explore the solution that builds on this one, a resource to guide your strategy, and results from customers like you.

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Signature Segmentation Built to Grow Performance

Better engagement and stronger results start with knowing what drives each group in your audience to act. Resonate’s Signature Segmentation divides your audience file into distinct, activation-ready groups defined by what drives decisions.

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Learn more

What Marketers Need To Know About Synthetic Data

Synthetic data is showing up in every vendor pitch, but few marketers have a clear picture of what it is, when to trust it, and where it falls short. This blog covers the essentials and walks through practical use cases for brands and agencies.

Read the blog

See the results

How Wpromote Achieved 89% Growth in Engagement

Wpromote tested a Resonate audience against platform targeting for a luxury jewelry brand and lifted engagement rate 89%. See how they reached the shoppers most likely to choose natural diamonds without giving up scale.

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Resonate Digital Twins FAQs

What is a digital twin?

A digital twin is an artificial representation of a real person, built to predict how that person thinks, feels, and responds. You can ask it a question it has never been asked and get the answer that person would most likely give. Resonate Digital Twins are grounded in real, individual U.S. adults, so marketers can get research-grade answers and a targetable audience in five days instead of months.

Is synthetic data accurate?

Synthetic research is growing fast, but trust hasn’t caught up, and that skepticism is fair. No one’s synthetic data is a perfect stand-in for real people, including ours.

When we’ve measured Resonate Digital Twins head-to-head success against real data, we’ve had an average of 93% accuracy. And when backchecked against our own real studies, it’s landed within about 5 to 10 points. We’ve also successfully forecast multiple elections, where we’ve correctly called the outcome. That’s a solid track record, not a guarantee.

How is a digital twin different from asking ChatGPT?

A digital twin answers as a specific, real person, while ChatGPT answers as no one in particular. ChatGPT draws on general training data, so its answers are plausible guesses with no one behind them. A Resonate digital twin is built from one real U.S. adult’s measured attributes, its answers can be checked against fielded research, and every answer scales into an audience you can target with media spend.

What data is synthetic data based on?

Synthetic data is generated from real data, and its quality depends on that source. Resonate Digital Twins are built on an 18-year foundation of directly collected data from 1M consumers, a hundred million responses to our consumer study, 30B+ daily digital behaviors and 15K+ attributes on every U.S. adult, plus your own first-party data when you have it.

When should I use a synthetic panel?

Use a synthetic panel when you need fast answers to a question no one has fielded, in a category people already understand well. It works best for testing concepts, messages, offers and prices, exploring a new market, and reaching segments a traditional panel can’t recruit. For breaking news, brand awareness or a brand-new product category, start with fielded research.