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Winning in 2026 starts with Resonate

There are a lot of data vendors out there, but there’s only one that accurately predicted the results of the last three presidential elections, and that’s us: Resonate.

We’re constantly pushing ourselves---and our data---to be better and do more. Over our 17 years of existence, we’ve continuously updated and innovated our AI data engine, ensuring we have an understanding of the whole person, the whole voter.
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Increase turnout by aligning outreach to what voters really care about in that moment

At the end of the day, it doesn’t matter if your audience is registered to vote or if they support your candidate if they don’t show up at the polls. Winning modern campaigns requires understanding the electorate beyond demographics. Polling and voter-file-reliant strategies increasingly miss persuadables and waste scarce media dollars. Resonate makes accurate predictions and provides better insights based on behavioral patterns, taking your campaign strategy from guesswork to confidence.

  • Recognize the audience
    Resonate has over 15K attributes across values, voter intent, hot topics and issues, sentiments, and behaviors, giving you the recent insights you need to understand the whole voter in the moment. You’ll also learn where to engage these voters with our continuously updated media consumption insights.
  • Personalize at scale
    Our high-performance predictive political intelligence captures the critical “why” behind voter behavior and connects insights to action, ensuring you are speaking to the right audience in the right way at the right time.
  • Predict with impact
    Understand what voters are going to do before they do it with predictive political intelligence that fills in the gaps left behind by the voter file and traditional data providers.
  • White-glove service
    Partner with our Managed Service specialists for expert assistance running and deploying your campaigns.

Voter positions on key topics and issues

Strategize and develop campaigns with an in-depth understanding of voters’ real sentiments on hot topics, such as affordability and the economy, abortion, healthcare, drug costs, gun rights and control, voting rights and election fraud, green and traditional energy, immigration, LGBTQIA+ rights, crime and law enforcement, disinformation, and media.

Voter positions on key topics and issues

Voter values and motivations

Power winning campaigns by understanding key motivators, such as top concerns for the next six months, top issue areas, sentiments on the economy and affordability, healthcare, national security, immigration, community and belonging, diversity and acceptance, traditions, environmental conservation, religion and faith, and more.

Voter intent and prior behaviors

Understand voters’ and supporters’ level of engagement in the 2024 election, reasons behind their 2024 votes, voting frequency, which candidates they prefer and why, level of centrism or extremism, and the priorities of single-issue voters, disengaged voters, and low-information voters.

Predictive political intelligence that drives victory

  • Psychographics
  • Preferences
  • Behaviors
  • Intent
  • Demographics
  • Media consumption
  • Recognize your audience
    • 01Build, model, and size custom audiences of voters to meet your needs.
    • 02Explore sentiments, personal values, motivations, and behaviors related to concerns, beliefs, affiliations, and more.
    • 03Analyze past behaviors and predict future intent to truly understand why people engage with your candidate, platform, cause, or party.
    • 04Engage voters where they’re at with detailed insights into media consumption habits.
  • Personalize your message
    • 01Create personalized messaging opportunities with deep insights into your most-valued voter segments.
    • 02Zero in on what your audience genuinely cares about, leveraging data-driven insights for unmatched relevance.
    • 03Highlight campaign differentiators with a full understanding of the whole voter.
    • 04Align with diverse groups across all channels with data-informed positioning and content.
  • Optimize performance
    • 01Act quickly and engage audiences with personalized messaging that can be adjusted in real time.
    • 02Identify the causes that matter to evolving voters, bolstering their support and action.
    • 03Present compelling information that draws interest and encourages engagement.
    • 04Simplify alignment, ensuring easy engagement across all channels.

We’ve perfectly predicted multiple elections

We’ve invested over $100M in our powerful infrastructure, which enabled us to accurately predict the last three elections. Nobody in our space is able to do this with their existing capabilities. With a predictive intelligence platform, we are able to predict who was registered to vote, who they supported, and, most importantly, if they would show up to vote.

Proven results: Unmatched predictive political intelligence and technology

  • 40%
    Favorability lift for issue ad concepts with legislative influencers
  • 30%
    Increase in candidate-friendly activity amongst target audiences
  • 31%
    More likely to win when targeting with Resonate data

Winning starts by partnering with Resonate

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