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Better consumer insights start with understanding why people act, not just what they say.

Insights and research teams are under pressure to deliver richer consumer understanding in less time, with less budget, and with findings that connect directly to campaign strategy. Resonate gives you access to the most current, most complete view of the US consumer, so your insights are faster to produce, harder to challenge, and easier to act on.

Know not just who your consumers are, but why they act and what they'll do next.

Traditional research tells you what consumers say. Resonate tells you what they do, what drives them, and where they're heading, grounded in the largest ongoing study of US consumers and continuously updated from 30B+ daily behavioral signals. That's the difference between a snapshot and a living picture.

  • Build richer, more defensible personas
    Demographic-based personas are easy to challenge because they describe who someone is, not why they act. Resonate grounds every persona in individual-level psychographics, motivations, values, and behavioral signals that explain the decisions your consumers actually make. The result is audience understanding your creative and strategy teams can build from with confidence.
  • Answer strategic questions in minutes, not months
    Consumer research that takes months to complete misses the market it was designed to understand. Resonate gives your team on-demand access to consumer intelligence across every major category and industry, so you can answer the questions that shape campaigns, creative briefs, and product strategy in the time it actually takes to make decisions.
  • Understand what's shifting before it shows up in your metrics
    By the time a trend appears in performance data, it's already happened. Resonate's continuously updated consumer intelligence captures shifts in attitudes, preferences, and behaviors as they emerge, so your team can bring foresight to strategy rather than just reporting on what already occurred.
  • Get research findings that connect directly to creative and media strategy
    The most common failure point in research is the gap between what consumers tell you and what your campaigns do about it. Resonate delivers consumer intelligence that maps directly to messaging, creative direction, and media planning, so the work your team produces moves from insight to execution without losing fidelity.
  • Lean on seasoned experts
    Draw on our decades of experience to fuel research needs and ambitions across industries and objectives.

Audience development and persona building

Go beyond demographic segments. Build consumer personas grounded in individual-level motivations, values, intent signals, and behavioral patterns that actually explain how your audiences make decisions and what will move them to act.

Creative and messaging strategy

Know what your consumers care about before your creative goes live. Resonate surfaces the psychographic and preference signals that tell your creative team exactly what will resonate with each audience, so every message is built on consumer truth rather than assumptions.

Market and competitive landscape research

Understand how your category is evolving, what's driving consideration, and how consumer attitudes toward your brand and your competitors are shifting, so your strategy is always grounded in what's actually happening in the market right now.

The predictive consumer intelligence built for better outcomes

Take the individual-level consumer understanding of why consumers act and what they’ll do next you can’t get without Resonate to exactly where you need to drive outcomes.

Understand the whole human with AI-powered data

  • 15K
    Attributes giving you the most comprehensive, continuously updated profile of a consumer
  • 250M
    Continuously updated profiles keep pace with the US consumer
  • 1B
    IDs to understand where and how consumers engage

It’s time to ignite your growth

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