In an unpredictable economic climate, advertisers are seeking real-time, reliable ways to stay connected with consumers whose behaviors and intentions shift rapidly. That’s why Resonate is proud to announce that our audience segments are now available through the Experian Marketplace—bringing precision, speed, and scale to campaign activation.
Economic uncertainty heighten the need for more targeted approaches. As Jonathan Ricard shared in our recent webinar, “Plan Now, Win Later,” the ad industry is facing consumer anxiety around tariffs, inflation, and economic uncertainty. These factors are driving changes in spending—both for consumers and advertisers. To overcome these trends and reach the right audience, Advertisers need to know not only who to target, but when and why, and equally importantly, who to avoid. That requires live, dynamic audience insights—not static profiles.
Resonate’s proprietary data covers more than 15,000 continuously updated attributes. This means marketers can:
- Identify economically stable segments in real-time
- Suppress audiences likely to churn or pause spending
- Optimize activation against the most likely converters
Our platform empowers brands and agencies to dynamically adjust targeting based on changes in consumer sentiment and spending readiness. As Jonathan explained, “If your client asks you to cut 10% of your budget, we can tell you which 10% of your audience to cut—based on real-time data.”
Experian’s trusted ecosystem puts Resonate’s top-performing audience segments at your fingertips. Activate them directly in Media Platforms within the Experian Marketplace or via curated SSP Deal IDs from Audigent—the predictive power you need is just a few clicks away.
From luxury intenders reconsidering purchases to marketers rebalancing their media mix, success now depends on reducing waste and increasing relevance. Our webinar revealed that 63% of advertisers have already reduced their spending due to uncertainty. But being strategic about where to lean in or pull back can create a significant edge in competitive spaces.
This new collaboration helps brands reduce risk and drive performance by using the freshest, most nuanced data available. As we continue to expand our curated presence through platforms such as Experian, our mission remains the same: help advertisers spend smarter and grow faster—even in uncertain times.
Ready to see what predictive precision looks like? Explore Resonate Segments in the Experian Marketplace!
