By Tom Craig
(as seen on Insight Jam)
On this AI Appreciation Day, we celebrate how this technology is fundamentally changing the methods and effort involved in how we understand and reach consumers. We’re moving beyond broad demographic targeting to systems that segment, personalize, and optimize interactions through more precise AI-powered data and conversational tools. What used to take weeks of manual work now happens instantly, with results that far exceed traditional methods.
Marketing teams can more quickly interpret, refine, and deploy campaigns that respond to market shifts as they happen. The adoption of AI agents will lead the charge as they begin to monitor, notify, and ultimately make data-informed decisions on our behalf. This isn’t about replacing creativity or strategic thinking; it’s about amplifying what marketers do best. Smart companies aren’t just trying to get the same results with fewer resources; they are envisioning how to get way more done with what they’ve already got.
The AI wave is upon us, and early movers are already seeing massive benefits. Now is the time for everyone who wants to shape rather than chase the future to experiment, learn, and integrate AI into everyday work. The tools are accessible, the learning curve is manageable, and the upside is massive. And it’s all happening with increasing focus on privacy-preserving methods that deliver meaningful insights without invasive tracking—a win for everyone.
Find out how Resonate’s forward-looking, AI-powered data and solutions will help you drive growth and win big. Schedule a consultation with a data expert today.
