Key Takeaways
- Quality matters most: More data doesn’t mean better results.
- Data enrichment from Resonate Append fills data gaps, fixes fragmentation, and fuels precision targeting.
- Outdated, irrelevant, or siloed consumer data lowers performance.
- With better data, brands move from reactive to proactive marketing.
Why Data Quality Beats Data Volume
Too many marketers fall for the “more is more” trap. But siloed, static, or demographic-only data slows you down. Predictive consumer data and insights built on behavior, psychographics, and dynamic signals allow you to respond quickly to shifting motivations—before your competitors do.
What Marketers Should Know About Data
- Bigger files often only mean bigger headaches because they bring with them complexity, cost, and confusion.
- Without knowing why consumers behave as they do, volume becomes noise.
- The real win comes from having a recent and reliable behavior- and intent-rich consumer understanding.
What “Better Consumer Data” Really Means
Better data is smarter, faster, and predictive. Data enrichment solutions like Resonate Append don’t add noise. Instead, they unlock the value of what you already have.
How Resonate Delivers Predictive Consumer Data Fast
Resonate Append provides a powerful dataset spanning:
- 12K+ attributes or custom commissioned attributes specific to your industry or needs.
- A fresh understanding of not just who your targets are, but why they act and what they’ll do next.
- Unmatched data coverage and recency of data matched at the individual level with 100% completion on all matched records.
Real Results: These Resonate Append success stories show the impact of better data:
Frequently Asked Questions
Doesn’t more data give me more value?
Not necessarily. Without structure and relevance, large datasets can lead to noise and inefficiency. Predictive, behavior-rich consumer data is what drives results.
How quickly can I use enriched data?
Resonate Append enables activation in days, not weeks or months, so you can build and launch smarter campaigns faster.
Can you merge our files for us?
For compliance and privacy reasons, Resonate does not perform any data merging that involves PII or identity-based identifiers. We return the enriched file keyed to your unique customer ID, allowing your team to safely and securely handle any necessary merges within your internal systems. Our team can help guide your internal teams on how to merge the data if additional support is needed. Please speak with your Customer Success Manager for additional support.
Ready to put better consumer data to work?
Schedule a Consultation or explore more Resonate Append FAQs here.
