Democratic Debate #7: The Results Are In…

Resonate’s AI-driven voter insights combined with best-in-class survey research and monitoring both online and offline behaviors reveals a dynamic, nuanced picture of the American electorate. Resonate’s insights go beyond an analysis of the static voter file combined with third-party data. Unlike traditional polling, the Resonate platform not only measures what people say, it measures what they do and why they do it.

The Resonate Platform anonymously analyzes 10 billion daily online events on more than 550 million devices across 2 trillion words on 35,000 topics. AI shows us in real-time which candidates saw the biggest lift or decline in viewings of favorable content about them based on online behavior in the five days prior to, and five days following, the debate. This is what we refer to as the Resonate Candidate Index (RCI). AI revealed a clear picture of where the polls are headed and who the American electorate really viewed as the winners and losers of the seventh democratic primary debate, the last before the Iowa Caucus on February 3rd.

Who moved the needle during the seventh democratic debate?

Andrew Yang saw a huge increase in post-debate ranking, moving from sixth to third place. He saw a 304% increase in positive engagement about him in the days following the debate. Bernie Sanders has remained in first place as his positive content interaction has barely budged. Elizabeth Warren saw a drop, falling in positive content interaction by 26%.

In addition to Andrew Yang, other big winners from the debate included Tulsi Gabbard (+574%), moving from ninth place to sixth place; Joe Biden (+168%), who moved from third place up to second place and Pete Buttigieg (+88%).

The biggest losers in the debate were Elizabeth Warren (-26%), moving from second to fourth place; Tom Steyer (-33%), moving from seventh to eighth place and Amy Klobuchar (-39%), falling from eighth to ninth place.

See the full breakdown of the increase and decrease post-debate below:
How did the debate affect engagement?

How did the debate affect engagement?
Who moved the needle during the latest debate?

Tulsi Gabbard and Andrew Yang saw the biggest lift in positive engagement. Joe Biden and Pete Buttigieg stayed strong both before and after the debate.

Stay with Resonate throughout the 2020 election season for real-time, AI-driven updates on the Resonate Candidate Index. Our next post-debate engagement check-in will be following the upcoming democratic debates on February 7th, 19th, and 25th.

AI-driven predictive analytics help campaigns discover voter segments that the traditional voter file and third-party data analysis could never find. Want to see the platform in action? Schedule a demo now and prepare to be floored.

Ready to Put Resonate to Work?

Hundreds of consumer brands, ad agencies, and political and advocacy organizations are using Resonate’s consumer insights to make better connections with their customers and yours. Don’t let your competition get ahead.

Request a Demo