This podcast appears on Adventures in Customerland here.
In the past, technology altered the way we do business over the course of years. Not so with AI: Its changes are happening in real time. And in a market where the brands that connect with customers in relevant ways are the ones that win, AI poses one big advantage: It provides a way for us to better understand consumers.
That’s what Bryan Gernert, CEO of Resonate, thinks. “If we can understand why people make decisions—what motivates them, what they value, what they believe—that’s the way to connect,” he says.
Understanding the why behind customer behavior is at the core of what Resonate does. Our proprietary AI-powered models drive the creation of our Resonate Elements data set with speed, precision, and scale. By leveraging directly observed behavioral data and offline data, we continuously update comprehensive profiles for over 250M consumers across the United States. Our clients can access over 15K highly predictive Resonate Elements attributes to quickly analyze the psychographics, behaviors, preferences, and intent data needed to effectively target and engage consumers.
The results speak for themselves. Resonate’s models have empowered their retail clients to double in-store conversions by connecting predictive profiles to point-of-sale systems. They’re helping financial services providers detect churn signals early and improve customer retention rates.
And we’re doing it fast. With Resonate, research time is cut down from months to weeks. Predictive models can be generated in under five days. Our speed heralds a shift for organizations from reactively responding to in-market signals to proactively responding to them.
Gernert has another shift in mind, too. He sees the view of AI as a cost-cutting tool as a narrow one that overlooks other, more beneficial possibilities. “Those conversations are valuable, but expense isn’t nearly as interesting or valuable as driving additional revenue.” In his view, AI is far more than a tool for automation. It can drive business growth, market share, and long-term differentiation. And the companies that realize that will be the ones who dominate their industry.
Listen to the conversation between Bryan Gernert and Adventures in Customerland host Mike Giambattista to learn more about how predictive AI—and Resonate—are driving revolutionary growth in a changed business landscape.
Ready to transform how you understand and connect with your customers? Schedule a consultation to speak with one of Resonate’s data experts today.
