This podcast appears on Adventures in Customerland here.
In the past, technology reshaped industries slowly—over years or even decades. But with AI, the shift is happening in real time. And in a market where winning brands are the ones that connect with customers in more relevant, human ways, AI offers one massive advantage: it helps us understand consumers more deeply than ever before.
That’s exactly the opportunity Resonate CEO Bryan Gernert sees.
“If we can understand why people make decisions—what motivates them, what they value, what they believe—that’s the way to connect,” says Gernert.
Predictive Consumer Insights: The “Why” Behind Customer Behavior
Understanding the “why” behind behavior is at the heart of what Resonate does. Our proprietary AI-powered models fuel the creation of the Resonate Elements dataset with unmatched speed and precision. What makes it so powerful?
- Predictive consumer data: Based on directly observed online behavior + offline data
- Dynamic updates: Profiles for over 250M U.S. consumers refresh continuously
- 15,000+ predictive attributes: From values and intent to lifestyle and media habits
These predictive consumer insights give marketers the edge they need to segment smarter, personalize faster, and drive better outcomes.
Real Results: From Retail Conversions to Churn Prevention
Resonate clients are already seeing real business impact:
- Retail brands are doubling in-store conversions by integrating predictive profiles into POS systems.
- Financial services firms are using Resonate models to detect churn signals early and improve retention.
And speed matters. What used to take months of research now takes days. Custom predictive models can be spun up in under five days, empowering businesses to shift from reactive to proactive strategies.
AI Isn’t Just About Cutting Costs—It’s About Driving Revenue
While many organizations view AI as an automation tool for cost reduction, Gernert sees that as missing the point:
“Those conversations are valuable,” he says, “but expense isn’t nearly as interesting or valuable as driving additional revenue.”
Instead, he sees AI as a growth engine—a tool for:
- Winning market share
- Creating long-term differentiation
- Powering business transformation at speed
The organizations that embrace this perspective will be the ones that shape and dominate their industries.
Want to go deeper?
Listen to the full conversation between Bryan Gernert and Adventures in Customerland host Mike Giambattista to explore how Resonate and predictive AI are fueling transformative growth.
Quick FAQ: Understanding Predictive Consumer Insights & Resonate
What are predictive consumer insights?
They’re AI-generated insights that reveal what consumers are likely to do next—based on real-time behavior, preferences, values, and intent signals.
How fast can I get a predictive model from Resonate?
Custom predictive models can be generated in under 5 days, with insights activated across channels through your DSP, CDP, or CRM.
Is Resonate only for marketers?
No—Resonate also supports customer experience teams, insights leaders, strategy roles, and data science teams seeking to operationalize customer understanding across the business.
Want to learn how predictive AI can help you grow faster, connect better, and future-proof your strategy?
Schedule a consultation with a Resonate expert.
Listen to the conversation between Bryan Gernert and Adventures in Customerland host Mike Giambattista to learn more about how predictive AI—and Resonate—are driving revolutionary growth in a changed business landscape.
Ready to transform how you understand and connect with your customers? Schedule a consultation to speak with one of Resonate’s data experts today.
