Featured In AdvertisingWeek: Unique Data and Insights for Connecting with Year-End Jet-Setters

Resonate’s CMO Ericka Podesta McCoy was recently featured in AdvertisingWeek discussing the precise, real-time data and insights that marketers can use to accurately target their year-end ad spend and increase ROI. This article, Unique Data and Insights for Connecting with Year-End Jet-Setters, specifically focuses on the hard-hit travel industry during a promising busy season — one that may look more like “normal.”

McCoy sets the stage for travel companies looking to make up for a lost year. She says, “The past 18 months have been challenging ones for airlines, hotels and other hospitality businesses, but we’re seeing a growing group of consumers who are eagerly returning to their jet-setting ways. In fact, more than 27 million Americans are now re-engaging infrequent travel behavior, taking 10 or more domestic trips a year. For travel brands, this audience will prove vital to the success of year-end festive offers, promotions and ad campaigns.”

In the article, she shares just-released data and actionable ways marketers and travel industry professionals can connect with these year-end travelers in 2021. Read the full piece here.

year-end travelers

Categorized as: Uncategorized

Ready to Put Resonate to Work?

Hundreds of consumer brands, ad agencies, and political and advocacy organizations are using Resonate’s consumer insights to make better connections with their customers and yours. Don’t let your competition get ahead.

Request a Demo