Resonate’s CMO Ericka Podesta McCoy was recently featured in AdvertisingWeek discussing the precise, real-time data and insights that marketers can use to accurately target their year-end ad spend and increase ROI. This article, Unique Data and Insights for Connecting with Year-End Jet-Setters, specifically focuses on the hard-hit travel industry during a promising busy season — one that may look more like “normal.”
McCoy sets the stage for travel companies looking to make up for a lost year. She says, “The past 18 months have been challenging ones for airlines, hotels and other hospitality businesses, but we’re seeing a growing group of consumers who are eagerly returning to their jet-setting ways. In fact, more than 27 million Americans are now re-engaging infrequent travel behavior, taking 10 or more domestic trips a year. For travel brands, this audience will prove vital to the success of year-end festive offers, promotions and ad campaigns.”
In the article, she shares just-released data and actionable ways marketers and travel industry professionals can connect with these year-end travelers in 2021. Read the full piece here.
