The 60+ set is ready to make improvements on their home — but don’t get any ideas that they’re DIY’ing it. This group has actually become less likely to pick up a hammer during the pandemic, despite continuing to renovate and redecorate.
For a deep dive on this audience, and several other hyper-targeted generational audiences, including previously explored Gen X Renovators, who are renovating, upgrading, and buying homes, download our Home Marketer’s Playbook today. You’ll learn surprising and validating data on their demographics, psychographics, hobbies, purchasing plans, and values, as well as insights on how to connect with messaging, customer experience, and more.
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