Resonate discovered eight hidden dimensions of voters who are highly clustered together based on familiar patterns and some surprises. One of these newly uncovered dimensions is the climate change denier. Their core similarities are that they don’t believe climate change exists or that Russia interfered with the election.
Connecting with this voter segment requires a focus on the issues that matter most to them and knowing where to effectively reach them. So, who are these voters and why do they vote the way they do?