The holidays may look different this year, but this could be good news for CPG brands as consumers stay home and spend time together gathered ‘round the kitchen.
Connecting with Consumers During the Holiday Baking Season
As a CPG brand, you’re competing against legacy brands that have a festive history with bakers. Nestle, Baker’s, Ghirardelli, to name just a few. How can your brand stand out and find it’s place in consumers’ holiday plans?
Start by connecting with the values, behaviors and preferences that drive your target audience. In our latest one-pager, Jingle Shelves: How Can CPG Baking Brands Connect with Consumers this Holiday Season?, we explore AI-driven consumer segments most likely to bake during the holidays and go beyond their basic demographics to tap into the why that drives their buy.
Wondering where to advertise? Start with Pinterest. Holiday bakers are 27% more likely to name the curated platform as their top social channel.
You’ll learn who these bakers are, what matters to them (yes, sustainability is on their radar!) and where you’re likely to find them perusing for their next delicious recipe.
Download Jingle Shelves: How Can CPG Baking Brands Connect with Consumers this Holiday Season? and learn who your holiday customer could be and how you’ll utilize Resonate’s deep, real-time, values-driven consumer intelligence to forge connections and lay the foundation for season-after-season of baking love.
Want to see more? Schedule a brief demo today and prepare to be floored.